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Director of Marketing Strategy and Innovation
2 months ago
Job Title: Associate Director, Strategy
About PDX:
PDX is a leading provider of marketing solutions, dedicated to helping businesses grow and thrive in a rapidly changing market. We offer a dynamic and supportive work environment, with a focus on innovation, collaboration, and employee development.
Job Summary:
We are seeking a highly skilled and experienced Associate Director, Strategy to join our team. The successful candidate will play a pivotal role in driving business growth by developing and executing comprehensive marketing strategies that engage customers, prospects, and stakeholders.
Key Responsibilities:
- Develop and Execute Marketing Strategies: Develop short and long-term integrated marketing and experience strategies that align with client objectives, leveraging data and insights to inform decision-making.
- Lead Strategy Creation and Implementation: Lead and manage strategy creation and implementation across multiple clients, ensuring seamless execution and delivery.
- Collaborate with Cross-Functional Teams: Collaborate with the Account Services team to develop strategy briefs and ensure alignment with client goals, and work with Creative, Media, Data Intelligence, and Technology teams to develop and implement marketing campaigns.
- Define and Manage Strategy Roadmaps: Define and manage strategy roadmaps, aligning campaigns and programs to drive client outcomes.
- Oversee Marketing Campaigns: Oversee the implementation of marketing campaigns using marketing technology platforms, ensuring effective execution and optimization.
- Review and Provide Input: Review and provide input on creative and development phases to ensure alignment with client and project strategy.
- Evaluate Results: Evaluate results of marketing programs and experience journeys, identifying opportunities for improvement and optimization.
- Develop Strategic Presentations: Develop and deliver strategic client presentations that showcase expertise and drive business growth.
- Stay Up-to-Date: Stay up-to-date on industry trends, reports, and consumer trends, using insights to inform strategy and drive innovation.
- Support Business Development: Support the generation of new business and revenue opportunities through strategic development and collaboration with cross-functional teams.
- Lead and Manage Direct Reports: Lead day-to-day work planning and career management of direct reports, fostering a culture of growth and development.
Qualifications:
- Experience: 7+ years of experience in creating, leading, and selling through digital, direct, and/or integrated marketing strategies and solutions.
- Understanding of Integrated Marketing: Advanced understanding of integrated marketing principles, including digital, direct, brand, and data-driven marketing.
- Marketing Technology Experience: Hands-on experience using marketing technology platforms that manage digital advertising, media audience integration, DCO, CRM, customer communications, and e-commerce.
- Client Management Skills: Ability to assess and analyze client objectives, producing and recommending appropriate solutions.
- Data Analysis Skills: Experience using data to segment audiences and deliver personalized and targeted marketing and experiences.
- Research and Analysis Skills: Strong research and analysis skills, with the ability to synthesize information from various sources.
- Communication Skills: First-rate conceptual, visual, and writing skills, with superior oral communication and presentation skills.
- Client Management Skills: Proven client management skills and service orientation, with the ability to effectively prioritize and meet deadlines.
- Adaptability: Ability to work in a flexible, dynamic, and fast-paced environment, with a proactive and independent mindset.
Benefits:
- Paid Family Care: Paid Family Care for parents and caregivers for 12 weeks or more.
- Adoption and Fertility Support: Monetary assistance and support for Adoption, Surrogacy, and Fertility.
- Pet Adoption Support: Monetary assistance and support for pet adoption.
- Employee Assistance Programs: Employee Assistance Programs and Health/Wellness/Comfort reimbursements.
- Tuition Assistance: Tuition Assistance.
- Paid Time Off: Paid time off, including Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday, and Identity days.
- Matching Gifts: Matching Gifts programs.
- Flexible Working Arrangements: Flexible working arrangements.
- Work-from-Anywhere Program: 'Work Your World' Program, allowing employees to work from anywhere for up to 6 weeks a year.
- Business Resource Groups: Business Resource Groups that support multiple affinities and alliances.
We are an Equal Opportunity Employer: We are an Equal Opportunity Employer, committed to diversity and inclusion in all aspects of our business. We offer a competitive compensation package, including a salary range of $98,500 - $154,500, and a comprehensive benefits program.
