Director, Brand Strategy Lead

6 days ago

New York, New York, United States VMLY&R Full time
About the Role

We are seeking a highly skilled and experienced Brand Strategy Director to join our team at VMLY&R. As a key member of our strategy team, you will be responsible for leading research initiatives, developing customer journeys, and crafting compelling brand positioning.

Key Responsibilities
  • Lead research initiatives to uncover marketing and communication opportunities around key pain points
  • Develop customer journeys and guide junior strategists in research design and analysis
  • Craft insights that can unlock behavior changes, inform positioning, and drive communication sparks
  • Partner with Medical Strategy to create in-depth understanding of MOA's potential benefits, RTs, and potential points of difference
  • Independently craft positioning that is compelling and differentiated
  • Collaborate with Creative Director and Medical Strategy to prepare background briefing documents and draft workshop proposals
  • Lead junior strategists in formulating objectives and ideating approach, pre-reads, and exercises
  • Prepare critical elements/sections of the pitch deck
Requirements
  • 5-7+ years' experience in overall research and strategic planning
  • HCP and DTC marketing agency experience
  • Critical and analytical thinker, innovator, and visionary that inspires creativity
  • Brand Launch experience is preferred
  • Able to develop strong client relationships and trust based on deep immersion in the client's business
  • Capable of independently drafting a creative brief based on client needs
  • Highly collaborative and able to work effectively across internal and external stakeholders
  • Excellent written and verbal communication skills
About VMLY&R

VMLY&R is a global marketing agency that helps businesses succeed in a rapidly changing world. We are a beacon of innovation and growth, with a heritage built upon a century of combined expertise. Our team is passionate, driven, and committed to delivering exceptional work.

We offer a competitive benefits package, including full spectrum of group health coverage options, a generous 401k match, and a variety of paid time off offerings. We also provide growth-minded opportunities, including real-time feedback, growth-oriented mindset, and training opportunities through VML and WPP.

We are an equal opportunity employer and consider applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status.

  • Strategic Director

    6 days ago

    New York, New York, United States Engaging Talent LLC Full time

    About the RoleEngaging Talent LLC is seeking a seasoned Strategic Director to lead our branding and strategy efforts. As a key member of our team, you will be responsible for developing and executing comprehensive branding strategies for our B2B clients.Key ResponsibilitiesDevelop and implement branding strategies for B2B clients, including research-based...

  • Brand Strategy Director

    6 days ago

    New York, New York, United States VMLY&R Full time

    About the RoleWe are seeking a highly skilled and experienced Brand Strategy Director to join our team at VMLY&R. As a key member of our strategy team, you will be responsible for leading research initiatives, developing customer journeys, and crafting compelling brand positioning.Key ResponsibilitiesLead research initiatives to uncover marketing and...

  • Director, Brand Strategy and Innovation

    5 days ago

    New York, New York, United States VMLY&R Full time

    About the RoleWe are seeking a highly skilled and experienced Director, Brand Strategy and Innovation to join our team at VMLY&R. As a key member of our strategy team, you will be responsible for driving business growth and innovation through effective brand strategy and development.Key ResponsibilitiesLead and develop customer journey mapping and research...

  • Creative Strategy Director

    6 days ago

    New York, New York, United States Harry's Full time

    About the RoleWe are seeking a highly skilled Creative Strategy Director to join our team at Harry's. As a key member of our creative leadership team, you will be responsible for developing and executing a comprehensive brand strategy that drives business growth and customer engagement.Key ResponsibilitiesDevelop and implement a brand strategy that aligns...

  • Brand Strategy and Creative Director

    6 days ago

    New York, New York, United States Flamingo Full time

    About the RoleAs the Creative Strategy Director of the Flamingo Brand, you will be responsible for developing and implementing a comprehensive brand strategy that aligns with the company's overall business objectives. This includes creating and executing a brand vision that resonates with the target audience, while also ensuring consistency across all...

  • Creative Strategy Director

    6 days ago

    New York, New York, United States Flamingo Full time

    About the RoleAs the Creative Strategy Director of the Flamingo Brand, you will be responsible for developing and executing a comprehensive brand strategy that drives business growth and customer engagement. This role requires a strong understanding of brand development, creative direction, and project management.Key ResponsibilitiesBrand Strategy: Develop...

  • Director of Brand Experience and Strategy

    6 days ago

    New York, New York, United States Publicis Collective Full time

    Job DescriptionOverviewAt Publicis Collective, we are seeking a highly skilled and experienced Associate Director, Brand Experience to join our team. As a key member of our organization, you will be responsible for managing the strategy and digital planning process for assigned clients.Key ResponsibilitiesLeadership and Client ManagementProvide strategic...

  • VP, Brand Strategy Lead

    6 days ago

    New York, New York, United States Omnicom Health Group Full time

    About the RoleWe are seeking a highly skilled and experienced VP, Brand Strategy Lead to join our team at Omnicom Health Group. As a key member of our Brand Strategy team, you will be responsible for developing and executing bold brand strategies that drive meaningful change in the healthcare industry.Key ResponsibilitiesBrand Strategy Development: Lead the...

  • Head of Brand Strategy

    2 weeks ago

    New York, New York, United States VMLY&R Full time

    Position Overview:As the Director of Brand Strategy, you will spearhead research initiatives in collaboration with senior leadership and oversee multiple launch projects within the organization. Your role will involve close collaboration with creative teams to drive impactful strategies.Key Responsibilities:1. Lead and mentor junior strategists in mapping...

  • Head of Brand Strategy

    1 week ago

    New York, New York, United States VMLY&R Full time

    Position Overview:As the Director of Brand Strategy, you will spearhead research initiatives in collaboration with senior leadership and oversee multiple launch projects for the organization. Your role will involve close collaboration with creative teams to drive impactful strategies.Key Responsibilities:1. **Leadership and Mentorship:** Guide and supervise...

  • Head of Brand Strategy

    2 weeks ago

    New York, New York, United States VMLY&R Full time

    Position Overview:As the Director of Brand Strategy, you will play a pivotal role in shaping the strategic direction of our brand initiatives. Your leadership will guide the team in identifying research requirements and spearheading various launch projects within the organization. Collaboration with creative teams will be essential to ensure alignment and...

  • Freelance Strategy Lead

    6 days ago

    New York, New York, United States Blue State Full time

    Job DescriptionAbout the RoleWe are seeking a highly skilled Contract Strategy Director to join our team at Blue State. As a key member of our Strategy Team, you will play a critical role in developing and executing strategies that drive business growth and success.Key ResponsibilitiesLead research and discovery processes to inform strategic decisions and...

  • Head of Brand Strategy

    2 weeks ago

    New York, New York, United States VMLY&R Full time

    Position Overview:As the Director of Brand Strategy, you will play a pivotal role in shaping the brand narrative and driving strategic initiatives within the organization. Your expertise will guide the research and execution of various launch projects, ensuring alignment with the company's vision and objectives.About Us:VMLY&R stands at the forefront of...

  • Head of Brand Strategy

    1 week ago

    New York, New York, United States VMLY&R Full time

    Position Overview:As the Director of Brand Strategy, you will play a pivotal role in shaping the strategic direction of our brand initiatives. Your expertise will guide the organization in understanding market dynamics and customer needs, ensuring that our brand remains relevant and impactful.About Us:VMLY&R is a global leader in marketing and...

  • B2B Strategy Lead

    1 week ago

    New York, New York, United States Engaging Talent LLC Full time

    Position OverviewA prominent B2B agency is in search of a Strategy Director. This pivotal role involves the development of research-driven strategies for leading B2B clients. You will oversee branding initiatives from conceptualization to execution, ensuring consistency across all brand touchpoints, including naming and rebranding efforts.Key...

  • Senior Vice President, Brand Strategy

    6 days ago

    New York, New York, United States Weber Shandwick Full time

    About the RoleWeber Shandwick is seeking a seasoned professional to join our Consumer team as an Executive Director, Consumer Experience. This is an exceptional opportunity to lead high-profile, award-worthy campaigns for iconic consumer brands.Key ResponsibilitiesDevelop and execute integrated media strategies to drive earned media and brand awarenessManage...

  • Head of Brand Strategy

    1 week ago

    New York, New York, United States VMLY&R Full time

    Position Overview:As the Head of Brand Strategy, you will be instrumental in shaping the brand's vision and strategic direction. You will collaborate closely with various teams to ensure that our branding initiatives align with our overall business objectives.About Us:VMLY&R is a leading agency that thrives on innovation and creativity. With a rich history...

  • Creative Director

    2 days ago

    New York, New York, United States Solomon Page Full time

    Job Title: Creative Director - Brand VisionaryJob Summary:Solomon Page is seeking a highly skilled Creative Director to lead our client's brand repositioning initiative. As a seasoned creative professional, you will be responsible for refining and articulating the brand's positioning, messaging, and visual identity.Key Responsibilities:Develop and execute a...

  • Lead Medical Strategy Director

    7 days ago

    New York, New York, United States AREA 23 on Hudson | An IPG Health Company Full time

    We are Area 23 on Hudson, a forward-thinking agency committed to creating impactful work that drives behavioral change. If you are a seasoned medical professional with a dedication to scientific and clinical excellence, we have an exciting opportunity for you to step into the role of Senior Medical Director.Position OverviewAs a Senior Medical Director, you...

  • Lead Medical Strategy Director

    1 week ago

    New York, New York, United States AREA 23 on Hudson | An IPG Health Company Full time

    About UsAt Area 23 on Hudson, we are dedicated to creating impactful work that transforms behaviors in the healthcare sector. We are seeking a passionate medical professional who excels in scientific and clinical domains to take on the role of Senior Medical Director.Position OverviewAs the Senior Medical Director, you will be tasked with a comprehensive...