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Director of Marketing Strategy

2 months ago

New York, New York, United States T2D2 Full time
Job Overview

At T2D2, our marketing efforts focus on comprehending the needs of asset owners and their engineering teams, while effectively communicating how our offerings can meet those needs. We are seeking a seasoned and adaptable marketing director who is eager to take on this challenge and more. The ideal candidate will possess a robust background in crafting and implementing B2B SaaS marketing initiatives. This individual should be adept at managing daily marketing operations alongside long-term strategic planning, thriving under tight deadlines and evolving requirements. If you are a personable leader who relishes the rewarding challenge of brand development, we would like to connect with you.

Key Responsibilities
  • Define market positioning, identify target demographics, and formulate marketing strategies with clear objectives across various channels and segments.
  • Oversee the execution of marketing initiatives from inception to completion, utilizing internal resources and fostering collaboration.
  • Evaluate customer insights, market trends, and best practices to develop effective marketing strategies.
  • Design, maintain, and conduct analytical reporting across diverse platforms, extracting critical insights for future campaign development and market entry strategies, complete with formal proposals and tactical recommendations.
  • Implement email, performance, and web marketing strategies to design, test, and refine lead nurturing approaches.
  • Build and lead a marketing team from the ground up, including future recruitment and oversight of marketing personnel.
Daily and Monthly Duties
  • Develop and execute multi-channel campaigns throughout the customer lifecycle, ensuring consistent messaging across all platforms, including email, digital advertising, and event strategies.
  • Manage our paid digital advertising and CRM systems, making adjustments based on performance metrics and analytical data.
  • Collaborate with the creative team to produce necessary marketing materials and visual designs.
  • Create comprehensive briefs and guide creative direction to fulfill objectives for all promotional and public-facing communications, encompassing print, digital, and video formats.
  • Oversee content management and updates for customer and internal communications, establishing budget parameters, participating in events, documenting processes, and providing additional sales support.
  • Collect customer and market insights to refine outreach strategies, enhance customer conversion rates, and generate qualified leads.
  • Assess the effectiveness and impact of current marketing efforts through tracking and analysis, optimizing as needed.
  • Present concepts and final outputs to internal and external stakeholders, communicating with senior management regarding marketing programs, strategies, and budgets.
Qualifications
  • Bachelor's degree in marketing, business, or a related discipline.
  • Demonstrated experience in B2B marketing.
  • Experience collaborating with trade associations and industry events.
  • Exceptional written and verbal communication abilities.
  • Proven track record in developing marketing strategies and campaigns.
  • Strong project management, multitasking, and decision-making capabilities.
  • Metrics-driven mindset with a creative perspective.
  • Familiarity with marketing automation and CRM platforms.
  • Experience with HubSpot, Google Analytics, LinkedIn Ads, Google Ads, and Facebook Ads.
  • Previous experience leading a marketing team.
Preferred Qualifications
  • Background in the real estate, engineering, or construction sectors.
  • Expertise in online marketing and social media strategies.
  • Proven experience in designing interactive applications and networking platforms.
  • Willingness and capability to travel.
  • Established relationships with press and media contacts.

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