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Digital Marketing Manager, Paid Social

2 months ago

Burbank, California, United States Platform at Publicis Full time

Job Overview

The Digital Marketing Manager, Paid Social position at Platform at Publicis utilizes paid social media expertise to provide actionable insights and recommendations. You'll help develop innovative strategies to meet and exceed client business objectives and lead tactical execution and optimization of social programs.

Key Responsibilities:

  • Drive day-to-day innovative strategies to meet and exceed client business objectives and lead tactical execution and optimization of social campaigns
  • Assist with optimizing, implementing, and analyzing paid social marketing activities
  • Support execution of customer, media, brand, and market research that produce unique insights and opportunities
  • Partner with the Paid Social Supervisor in driving strategic social expertise within the team
  • Report on key metrics for campaign effectiveness and develop key findings for optimization
  • Facilitate the sharing of data and insights among relevant internal parties to inform future strategies
  • Foster strong relationships with internal teams and client groups

Requirements:

  • Bachelor's degree or higher in marketing, advertising, business, or equivalent
  • 1+ years of experience in paid social bid management, paid social campaign development/management/optimization with the use of leading Social platforms (e.g. Facebook, Twitter, etc.)
  • Digital media operations experience preferred
  • Strong analytical thinking and mathematical skills and an ability to manage data
  • Experience with Meta, Tiktok, Snapchat, Pinterest, LinkedIn, and X (Twitter)
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
  • Strong organizational and communication skills
  • Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel