Digital Marketing Manager

2 weeks ago


Burbank, California, United States Innovative Skincare Full time
About Us

Innovative Skincare is a globally acclaimed leader in high-performance cosmeceuticals, renowned for its fusion of nature's finest ingredients with cutting-edge science. Our journey is rooted in the relentless pursuit of creating skincare products that are not only effective but transformative.

Job Description

We are seeking a dynamic and results-driven Digital Marketing Manager to join our team. The ideal candidate will be a strategic thinker with a passion for digital marketing and a track record of success in driving online growth.

Key Responsibilities
  • Implement and optimize online advertising campaigns, including PPC, display, and social media ads.
  • Collaborate with education and sales to produce engaging and relevant content for our website and email marketing campaigns.
  • Manage ongoing updates on our website, including promotion execution, dynamic content, and e-commerce optimization.
  • Experience with executing turnkey updates on e-commerce platforms and familiarity with backend systems.
  • Manage and execute email marketing campaigns for both B2B and D2C customers.
  • Continually monitor and analyze e-commerce performance, including sales, conversion rates, and customer behavior.
  • Use platform analytics tools to track and measure the effectiveness of marketing campaigns.
Requirements
  • Bachelor's degree in marketing, business administration, or a related field.
  • Proven experience in digital marketing, with a strong understanding of various digital channels, tools, and best practices.
  • Proficiency in digital marketing platforms, CRM platforms, and e-commerce platforms.
  • Strong analytical skills and experience with web analytics tools.
  • Excellent communication and interpersonal skills.
What We Offer

We offer a competitive salary range of $85,000.00 to $105,000.00 annually, as well as a comprehensive benefits package, including dental, vision, health, 401k, and paid time off.

We are an equal employment opportunity employer and welcome candidates from diverse backgrounds. We are committed to providing a fair and inclusive hiring process, and we adhere to the requirements of California's law on salary transparency.



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