Digital Marketing Director

4 days ago

Burbank, California, United States Innovative Skincare Full time
About Innovative Skincare

Innovative Skincare is a globally acclaimed leader in high-performance cosmeceuticals, renowned for its fusion of nature's finest ingredients with cutting-edge science.

Our journey is rooted in the relentless pursuit of creating skincare products that are not only effective but transformative.

We are driven by a deep understanding of skin biology and a passion for unlocking the secrets of skin health and rejuvenation.

Role Overview

We are seeking a dynamic and strategic eCommerce and Digital Marketing Director to lead our online sales and digital marketing efforts.

This role is crucial for developing and executing comprehensive digital strategies that drive traffic, increase conversion rates, and enhance customer engagement across various online platforms, with a particular focus on optimizing our presence on Amazon.

Key Responsibilities
  1. Develop and implement a cohesive eCommerce strategy that aligns with the company's overall business goals.
  2. Create and execute digital marketing strategies to drive brand awareness, engagement, and sales across multiple online channels.
  3. Oversee the day-to-day operations of our eCommerce platform, ensuring optimal performance, user experience, and customer satisfaction.
  4. Manage product listings, promotions, pricing strategies, and inventory to maximize sales and profitability.
  5. Lead the development and execution of digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing.
  6. Analyze and optimize digital marketing initiatives to improve ROI and achieve KPIs.
  7. Develop and execute strategies to optimize the company's presence on Amazon, including managing Amazon Seller Central or Vendor Central accounts.
  8. Oversee the creation and optimization of Amazon product listings, ensuring high-quality images, compelling descriptions, and effective keyword usage.
  9. Implement Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display, to drive traffic and sales.
  10. Monitor and analyze Amazon metrics, such as ACoS, conversion rates, and customer reviews, to optimize performance and address issues.
  11. Build, mentor, and manage a high-performing digital marketing team.
  12. Foster a collaborative and innovative work environment, ensuring team members are aligned with the company's objectives.
  13. Monitor and analyze eCommerce and digital marketing metrics to assess performance and identify areas for improvement.
  14. Provide regular reports and insights to senior management on campaign effectiveness, sales trends, and market opportunities.
  15. Enhance the customer journey through personalized marketing, targeted campaigns, and seamless online shopping experiences.
  16. Implement strategies to improve customer retention and loyalty.
  17. Manage relationships with external agencies, vendors, and partners to support marketing initiatives and platform enhancements.
  18. Negotiate contracts and ensure alignment with company goals and budget.
  19. Stay current with industry trends, emerging technologies, and competitive landscape to ensure the company remains at the forefront of eCommerce and digital marketing innovations.
  20. Conduct market research to understand consumer behavior and preferences, adapting strategies accordingly.
Requirements
  • Bachelor's degree in marketing, Business Administration, or a related field; MBA a plus.
  • Proven experience (10+ years) in eCommerce management and digital marketing, with a strong track record of driving online sales growth.
  • Demonstrated expertise in managing Amazon Seller Central or Vendor Central accounts and optimizing Amazon advertising campaigns.
  • Experience working with digital ad agencies and managing campaigns for maximum ROAS as track ongoing performance with A/B testing.
  • In-depth knowledge of CRM platforms including Klaviyo or other related CRM platforms.
  • Proficiency in eCommerce platforms (e.g., Shopify, Magento, SF commerce cloud)
  • Advanced knowledge of digital marketing tools such Google Analytics, SEMrush, HubSpot.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent management, communication and interpersonal skills.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Benefits

We offer a competitive salary range of $160,000.00 to $180,000.00 annually, as well as a comprehensive benefits package, including dental, vision, health, 401k, and paid time off.

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