Digital Marketing Manager

4 weeks ago

Burbank, California, United States Innovative Skincare Full time

We are seeking a highly skilled Digital Marketing Manager to join our team at Innovative Skincare, a globally acclaimed leader in high-performance cosmeceuticals.

The ideal candidate will be a strategic thinker with a passion for digital marketing and a track record of success in driving online growth.

You will be responsible for creating and executing marketing strategies to increase brand visibility, drive traffic and generate sales through various digital + e-commerce channels.

This will be a hybrid position out of our Burbank, CA office and will report to our Director of Digital Marketing.

Key Responsibilities:
  • Implement and optimize online advertising campaigns, including PPC, display, and social media ads.
  • Analyze performance data and adjust strategies to maximize ROI.
  • Collaborate with education and sales to produce engaging and relevant content for DTC and B2B channels.
  • Ensure content is consistent with the overall marketing strategy as well as other marketing channels (social, PR, etc).
  • Manage ongoing updates on our website, including promotion execution, dynamic content, DTC and B2B loyalty and ongoing programming, pricing/price lists and ongoing optimization for maximum revenue and brand elevation.
  • Experience with executing turnkey updates on ecommerce platforms such as Magento, Shopify or SF commerce as well as familiarity with backend and working.
  • Manage and execute email marketing campaigns for both B2B and DTC customers.
  • Analyze email performance and optimize for content improvements that drive revenue, CTR and opens.
  • Manage international template websites with brand content and work with international teams to maintain consistency with distributor content and logistics.
  • Continually monitor and analyze both DTC and B2B e-commerce performance, including sales, conversion rates, and customer behavior.
  • Use platform analytics tools (e.g., Google Analytics, Klaviyo, ecomm platform) to track and measure the effectiveness of marketing campaigns.
  • Prepare regular reports and make data-driven recommendations for improvements.
  • Stay updated on latest trends, tools, technologies and best practices in digital marketing + ecomm.
  • Continuously seek opportunities to innovate and improve marketing efforts.
Requirements:
  • Bachelor's degree in marketing, Business Administration, or a related field.
  • Any relevant certifications (e.g., Google Analytics, Google Ads, HubSpot) is a plus.
  • Proven experience minimum 6+ years' experience in digital marketing, with a strong understanding of various digital channels, tools, and best practices.
  • Proficiency in digital marketing platforms (e.g., Google Ads, Facebook Ads Manager).
  • Proficiency in CRM platforms (e.g., Klaviyo, Salesforce, etc).
  • Proficiency in eComm platforms (Magento, shopify, SF commerce, Big commerce, etc).
  • Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
  • Excellent communication and interpersonal skills.
  • Ability to manage multiple projects and prioritize tasks effectively.
  • Creative thinking with a focus on results-driven strategies.
  • Detail-oriented with strong organizational skills.
  • Ability to work independently and as part of a team.
  • Enthusiastic about staying current with digital marketing trends and technologies.

We are an equal opportunity employer and welcome applications from diverse candidates. The salary for this role is between $85,000.00 and $105,000.00 annually, and may be adjusted based on various factors such as the applicant's qualifications, skills, and professional experience.

We offer a comprehensive benefits package, including dental, vision, health, 401k, and paid time off.

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