Digital Marketing Strategist

2 months ago


Burbank, California, United States Platform at Publicis Full time

Job Title: Campaign Manager, Paid Social

About the Role:

We are seeking a highly skilled and experienced Campaign Manager, Paid Social to join our team at Platform at Publicis. As a key member of our social media team, you will be responsible for developing and executing innovative paid social media strategies to drive business growth and exceed client objectives.

Key Responsibilities:

  • Develop and implement day-to-day paid social media strategies to meet and exceed client business objectives
  • Assist with optimizing, implementing, and analyzing paid social marketing activities
  • Support the execution of customer, media, brand, and market research to produce unique insights and opportunities
  • Partner with the Paid Social Supervisor to drive strategic social expertise within the team
  • Report on key metrics for campaign effectiveness and develop key findings for optimization
  • Foster strong relationships with internal teams and client groups

Requirements:

  • Bachelor's degree or higher in marketing, advertising, business, or equivalent
  • 1+ years of experience in paid social bid management, paid social campaign development/management/optimization with the use of leading social platforms (e.g. Facebook, Twitter, etc.)
  • Digital media operations experience preferred
  • Strong analytical thinking and mathematical skills and an ability to manage data
  • Experience with Meta, Tiktok, Snapchat, Pinterest, LinkedIn, and X (Twitter)
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
  • Strong organizational and communication skills
  • Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

What We Offer:

At Platform at Publicis, we offer a dynamic and collaborative work environment, opportunities for professional growth and development, and a competitive compensation package.



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