Digital Investment Director

4 weeks ago


Burbank, California, United States Publicis Groupe Full time
Job Description

The Associate Director, Digital Investment is responsible for creating, managing, and optimizing media strategy and plans across multiple channels to drive client's business objectives.

This role will require a deep understanding of performance marketing, analytics, industry trends, and excellent communication skills.

The candidate will have a background in media buying, media planning, and a history of driving measurable results.

Responsibilities:
  • Drive the strategic agenda as it relates to performance across digital, social, programmatic, custom content programs, and emerging media channels.
  • Partner with Analytic teams to build both test and learn agenda as well as develop a KPI framework.
  • Develop and manage performance-based media plans across digital channels, including but not limited to paid search, display, social, and video advertising.
  • Analyze campaign performance data and optimize media plans accordingly to ensure client KPIs are met or exceeded.
  • Collaborate with Client, Strategy leads and analytics teams to develop strategic media plans that align with clients' business objectives.
  • Stay current on industry trends and best practices and recommend new channels and tactics to improve campaign performance.
  • Oversee the trafficking, pacing, and reporting of media campaigns, ensuring accuracy and timeliness.
  • Provide insights and recommendations to clients based on campaign performance and industry knowledge.
  • Develop and maintain strong relationships with media partners to stay informed about new opportunities and offerings.
  • Manage and mentor junior media planners, providing guidance and support for their professional development.


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