Marketing Liaison

1 week ago

St Louis, Missouri, United States River Crossing Rehab and Healthcare Center Full time
Marketing Liaison Job Description

About the Role:

The Marketing Liaison is a key member of the marketing team at River Crossing Rehab and Healthcare Center, responsible for driving top-line revenue growth by maintaining and exceeding budgeted occupancy, average daily census, and rate per unit revenue targets.

Key Responsibilities:

  • Support the mission, vision, and goals of the organization, upholding and promoting company culture and vision.
  • Function as a member of the leadership team to support and promote the vision, mission, and culture of the company.
  • Maintain compliance with all applicable rules, regulations, and guidelines.
  • Personally accountable for direct selling, achieving quotas/ratios, and maintaining personal lead data base.
  • Support and motivate team members to achieve and exceed occupancy and revenue goals established by the company.
  • Ensure the product, services, and fee structure are accurately represented.
  • Develop and implement strategic monthly, quarterly, and annual marketing plans in cooperation with the Regional Director of Admissions & Marketing.
  • Participate in weekly marketing meetings with supervisor, sales team, and other directors as necessary to discuss prospects, visit agendas, event planning, performance expectations, sales strategies, marketing planning, and success celebrations.
  • Maintain a strong knowledge of all competitors, services provided, rates, and an updated competitive analysis.
  • Provide open, honest, and candid conversations with supervisor and home office on roadblocks or areas of concern.
  • Responsible for the supervision, effectiveness, and accountability of the outside business development activities.
  • Attend all required community in-service trainings and participate in company training programs both online and in person as required.
  • Continues to develop job-related knowledge, skills, and abilities by participating in continuing educational opportunities for personal growth and development.
  • Implements individual goals and targets for sales team, regarding number of calls per day, follow-up time lines, closing ratios, call and outreach blitzes, in conjunction with community and company standards and needs.
  • Perform other duties as requested and assigned.

Requirements and Qualifications:

  • Combination of education and/or experience equivalent to graduation from an accredited college or university, with major work in marketing or related field.
  • Valid driver's license in the state of residence (and liability insurance) to use personal vehicle for marketing travel.
  • At least 3 years of progressively responsible work experience in sales and marketing in senior living, healthcare, or related field preferred.

Preferred Skills:

  • Ability to follow written and oral instructions and possess excellent written/verbal communication skills in English.
  • Excellent interpersonal and leadership skills to effectively communicate and train on the systems and processes.
  • Ability to explain current monthly service fee structure and basic mathematical skills.
  • Ability to work with the elderly in a courteous and friendly manner, demonstrating patience and compassion, flexibility, and adaptability.
  • Ability to perform duties with consideration for Residents' rights at all times and demonstrate integrity and discretion in the care of Residents and in handling their personal information.
  • Must be a self-starter, attentive to detail, and possess excellent organization skills.
  • Ability to manage, supervise, coach, and motivate others and build teams.
  • Must be able to work with little supervision and maintain a positive attitude and approach to new ideas, changes, and improvements.
  • Effective sales, leadership, and presentation skills, including public speaking and group presentations.
  • Marketing planning and analysis.
  • Knowledge of practices and procedures, laws, regulations, and guidelines pertaining to senior living care.
  • Strong computer skills and proficient in Microsoft Office (Word, Excel, and PowerPoint).
  • Ability to learn and utilize Yardi Lead Management software.
  • Ability to organize, implement, and manage programs, goals, objectives, policies, procedures, and resources.

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