Marketing Liaison Position
6 days ago
River Crossing Rehab and Healthcare Center is seeking a highly motivated and experienced Marketing Liaison to join our team. As a key member of our marketing team, you will be responsible for driving top-line revenue growth and exceeding budgeted occupancy, average daily census, and rate per unit revenue targets.
Key Responsibilities:
- Support the mission, vision, and goals of the organization, upholding and promoting company culture and vision.
- Function as a member of the leadership team to support and promote the vision, mission, and culture of the company.
- Maintain compliance with all applicable rules, regulations, and guidelines.
- Personally accountable for direct selling, achieving quotas/ratios, and maintaining personal lead data base.
- Support and motivate team members to achieve and exceed occupancy and revenue goals established by the company.
- Ensure the product, services, and fee structure are accurately represented.
- Develop and implement strategic monthly, quarterly, and annual marketing plans in cooperation with the Regional Director of Admissions & Marketing.
- Participate in weekly marketing meetings with supervisor, sales team, and other directors as necessary to discuss prospects, visit agendas, event planning, performance expectations, sales strategies, marketing planning, and success celebrations.
- Maintain a strong knowledge of all competitors, services provided, rates, and an updated competitive analysis.
- Provide open, honest, and candid conversations with supervisor and home office on roadblocks or areas of concern.
- Responsible for the supervision, effectiveness, and accountability of the outside business development activities.
- Attend all required community in-service trainings and participate in company training programs both online and in person as required.
- Continues to develop job-related knowledge, skills, and abilities by participating in continuing educational opportunities for personal growth and development.
- Implements individual goals and targets for sales team, regarding number of calls per day, follow-up time lines, closing ratios, call and outreach blitzes, in conjunction with community and company standards and needs.
- Perform other duties as requested and assigned.
Requirements:
- Combination of education and/or experience equivalent to graduation from an accredited college or university, with major work in marketing or related field.
- Valid driver's license in the state of residence (and liability insurance) to use personal vehicle for marketing travel.
- At least 3 years of progressively responsible work experience in sales and marketing in senior living, healthcare, or related field preferred.
Preferred Skills:
- Ability to follow written and oral instructions and possess excellent written/verbal communication skills in English.
- Excellent interpersonal and leadership skills to effectively communicate and train on the systems and processes.
- Ability to explain current monthly service fee structure and basic mathematical skills.
- Ability to work with the elderly in a courteous and friendly manner, demonstrating patience and compassion, flexibility, and adaptability.
- Ability to perform duties with consideration for Residents' rights at all times and demonstrate integrity and discretion in the care of Residents and in handling their personal information.
- Must be a self-starter, attentive to detail, and possess excellent organization skills.
- Ability to manage, supervise, coach, and motivate others and build teams.
- Must be able to work with little supervision and maintain a positive attitude and approach to new ideas, changes, and improvements.
- Effective sales, leadership, and presentation skills, including public speaking and group presentations.
- Marketing planning and analysis.
- Knowledge of practices and procedures, laws, regulations, and guidelines pertaining to senior living care.
- Strong computer skills and proficient in Microsoft Office (Word, Excel, and PowerPoint).
- Ability to learn and utilize Yardi Lead Management software.
- Ability to organize, implement, and manage programs, goals, objectives, policies, procedures, and resources.
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