Director of Targeted Account Engagement

1 month ago

Palo Alto, California, United States Uniphore Full time
Job Title:

Director of Targeted Account Engagement

Job Summary:

Uniphore is seeking a dynamic and results-driven Director of Targeted Account Engagement to lead our efforts in driving targeted account engagement and pipeline growth. This individual will be responsible for developing and executing innovative ABM strategies, optimizing demand generation programs, and collaborating cross-functionally to achieve revenue goals.

Key Responsibilities:
  • Develop and execute comprehensive ABM strategies aligned with overall business objectives, identifying target accounts, developing personalized engagement plans, and measuring the impact of ABM programs.
  • Identify, prioritize, and engage target accounts through personalized and multi-touch campaigns, leveraging data-driven insights to optimize campaigns.
  • Develop personalized engagement plans for each target account, including account-based content, messaging, and outreach, and collaborate closely with the sales team to align pipeline generation efforts with sales goals.
  • Develop and execute multi-channel demand generation campaigns across various channels (email, content, social media, paid advertising, etc.) to generate, nurture, and convert leads, and optimize the marketing funnel to improve lead quality and conversion rates.
  • Leverage data and analytics to measure and analyze performance, identifying trends, optimizing campaigns and programs, and providing insights to improve ROI.
  • Lead and mentor a high-performing team, fostering a culture of innovation and continuous improvement, and staying current on industry trends and best practices in ABM and demand generation.
Requirements/Qualifications:
  • 10+ years of experience in B2B marketing, with a minimum of 5 years in ABM and demand generation roles.
  • Proven track record of working with sales leaders to build and execute successful ABM and demand generation programs, and consistently achieving results.
  • Ability to translate business objectives into a well-defined marketing strategy and execution plans that have clear metrics and KPIs.
  • Ability to plan, manage, and execute several marketing programs simultaneously, and strong analytical skills, able to assess opportunities and make decisions on ROI of programs and investments.
  • Ability to operate and excel at strategic as well as tactical levels, and willingness to roll up sleeves to get the job done.
  • Excellent communication and facilitation skills, both at the executive level and with peers and cross-functional teams.
Hiring Range:

$186,900 - $233,600 - for Primary Location of USA - CA - Palo Alto. The specific rate will depend on the successful candidate's qualifications and prior experience.

In addition to competitive base pay, this position also includes an annual incentive opportunity based on target achievement, pre-IPO stock options, benefits including medical, dental, vision, 401(k) with a match, and more, plus generous paid time off, paid holidays, paid day off for your birthday and other paid leave policies to support employees through all phases of life.

Location Preference:

USA - CA - Palo Alto

Uniphore is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics.

For more information on how Uniphore uses AI to unify—and humanize—every enterprise experience, please visit www.uniphore.com.

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