Director of Targeted Account Engagement
4 weeks ago
We are seeking a highly skilled and experienced Director of Targeted Account Engagement to lead our efforts in driving targeted account engagement and pipeline growth.
Key Responsibilities:- Create and implement a comprehensive ABM strategy aligned with overall business objectives.
- Identify target accounts, develop personalized engagement plans, and measure the impact of ABM programs.
- Develop and execute multi-channel demand generation campaigns across various channels to generate, nurture, and convert leads.
- Collaborate closely with the sales team to align pipeline generation efforts with sales goals.
- Leverage data and analytics to measure and analyze performance, identify trends, and optimize campaigns and programs.
- Lead and mentor a high-performing team, fostering a culture of innovation and continuous improvement.
- 10+ years of experience in B2B marketing, with a minimum of 5 years in ABM and demand generation roles.
- Proven track record of working with sales leaders to build and execute successful ABM and demand generation programs, and consistently achieving results.
- Ability to translate business objectives into a well-defined marketing strategy and execution plans with clear metrics and KPIs.
- Strong analytical skills, able to assess opportunities and make decisions on ROI of programs and investments.
- Excellent communication and facilitation skills, both at the executive level and with peers and cross-functional teams.
- Competitive base pay, with an annual incentive opportunity based on target achievement.
- Pre-IPO stock options, benefits including medical, dental, vision, 401(k) with a match, and more.
- Generous paid time off, paid holidays, paid day off for your birthday, and other paid leave policies to support employees through all phases of life.
Palo Alto, CA
Uniphore is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics.
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