Director of Targeted Account Engagement

2 days ago

Palo Alto, California, United States Uniphore Full time
Job Title: Director of ABM and Demand Generation

At Uniphore, we're on a mission to revolutionize the way businesses interact with their customers. As a Director of ABM and Demand Generation, you'll play a critical role in driving our efforts to engage with targeted accounts and fuel pipeline growth.

Key Responsibilities:
  • Develop and execute comprehensive ABM strategies aligned with our overall business objectives.
  • Identify and prioritize target accounts, developing personalized engagement plans to measure the impact of ABM programs.
  • Collaborate closely with the sales team to align pipeline generation efforts with sales goals, optimizing the marketing funnel to improve lead quality and conversion rates.
  • Leverage data and analytics to measure and analyze performance, identifying trends and optimizing campaigns to improve ROI.
  • Lead and mentor a high-performing team, fostering a culture of innovation and continuous improvement.
Requirements:
  • 10+ years of experience in B2B marketing, with a minimum of 5 years in ABM and demand generation roles.
  • Proven track record of working with sales leaders to build and execute successful ABM and demand generation programs, consistently achieving results.
  • Ability to translate business objectives into a well-defined marketing strategy and execution plans with clear metrics and KPIs.
  • Strong analytical skills, able to assess opportunities and make decisions on ROI of programs and investments.
What We Offer:

Competitive base pay, annual incentive opportunity, pre-IPO stock options, benefits including medical, dental, vision, 401(k) with a match, and more. Plus, generous paid time off, paid holidays, paid day off for your birthday, and other paid leave policies to support employees through all phases of life.

Uniphore is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics.

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