Digital Marketing Director

3 days ago

Palo Alto, California, United States Guardant Health Full time
Job Title: Digital Marketing Director

Guardant Health is a leading precision oncology company seeking a highly skilled Digital Marketing Director to lead strategic initiatives and enhance brand presence, drive lead generation, and improve customer engagement.

Key Responsibilities:
  • Develop and execute digital engagement, promotion, and content strategies for the Shield portfolio.
  • Oversee the creation and implementation of digital marketing plans to achieve business objectives.
  • Develop and optimize digital media plans for both consumers and healthcare professionals (HCPs), ensuring efficient budget use to promote ShieldTM.
  • Advance digital MarTech solutions to create an integrated digital ecosystem targeting various customer segments.
  • Design and implement CRM and marketing automation strategies, including customer segmentation, to boost conversion and engagement.
  • Establish and enhance customer experiences across multiple channels, using a test-and-learn approach to optimize customer journeys.
  • Manage multi-channel lead generation initiatives in collaboration with sales, including paid media, content marketing, and social media.
  • Develop a comprehensive social media strategy that aligns with brand marketing objectives and target audiences.
  • Refine KPIs and optimize budgets and campaigns for paid media (Display, SEM).
  • Lead agency teams to execute content and campaign strategies while managing client relationships and driving performance.
  • Collaborate with the analytics team to automate KPI reporting and standardize campaign measurement for both consumer and HCP campaigns.
  • Inspire and coach the digital marketing team to achieve peak performance.
Requirements:
  • 7+ years of digital marketing, media, and social marketing experience.
  • 5+ years of leadership experience in marketing operations, ecommerce, or a related field, with a focus on digital marketing strategy, execution, and analysis.
  • Proven track record in leading successful social media and digital marketing campaigns across platforms, collaborating with cross-functional teams and agencies.
  • Expertise in Paid Media (Display, SEM); Adobe Creative Cloud experience is a plus.
  • Strong knowledge of social media platforms, algorithms, and best practices.
  • Demonstrated success in implementing MarTech stacks and marketing automation platforms (e.g., Salesforce Marketing Cloud, Pardot).
  • Experience in customer segmentation, marketing workflows, automation, and customer journey design.
  • Authorization to work in the U.S. without sponsorship.
Preferred Qualifications:
  • Master's degree in Business Administration or field related to job duties.
  • Experience in direct-to-consumer and HCP marketing.
  • Marketing experience in a diagnostics and/or life sciences organization.
  • Prior experience managing media is a plus

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