Director of Targeted Account Engagement and Pipeline Growth
3 weeks ago
Uniphore is seeking a seasoned Director of ABM and Demand Generation to spearhead our efforts in driving targeted account engagement and pipeline growth. This individual will be responsible for developing and executing innovative ABM strategies, optimizing demand generation programs, and collaborating cross-functionally to achieve revenue goals.
Key Responsibilities:
• Develop and implement a comprehensive ABM strategy aligned with overall business objectives.
• Identify target accounts, develop personalized engagement plans, and measure the impact of ABM programs.
• Develop and execute multi-channel demand generation campaigns across various channels to generate, nurture, and convert leads.
• Collaborate closely with the sales team to align pipeline generation efforts with sales goals.
• Optimize the marketing funnel to improve lead quality and conversion rates.
• Leverage data and analytics to measure and analyze performance, identify trends, and optimize campaigns and programs.
Requirements:
• 10+ years of experience in B2B marketing, with a minimum of 5 years in ABM and demand generation roles.
• Proven track record of working with sales leaders to build and execute successful ABM and demand generation programs, and consistently achieving results.
• Ability to translate business objectives into a well-defined marketing strategy and execution plans that have clear metrics and KPIs.
• Strong analytical skills, able to assess opportunities and make decisions on ROI of programs and investments.
• Excellent communication and facilitation skills, both at the executive level and with peers and cross-functional teams.
What We Offer:
• Competitive base pay and annual incentive opportunity based on target achievement.
• Pre-IPO stock options and benefits including medical, dental, vision, 401(k) with a match, and more.
• Generous paid time off, paid holidays, paid day off for your birthday, and other paid leave policies to support employees through all phases of life.
Location:
USA - CA - Palo Alto.
Uniphore is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics.
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