Director of Account-Based Marketing and Demand Generation

2 days ago

Palo Alto, California, United States Uniphore Full time
Job Title: Director of ABM and Demand Generation

Uniphore is a leading B2B AI-native company that drives business outcomes across multiple industry verticals. We enable the largest global deployments and infuse AI into every part of the enterprise that impacts the customer.

Job Description:

We are seeking a dynamic and results-oriented Director of ABM and Demand Generation to lead our efforts in driving targeted account engagement and pipeline growth. This individual will be responsible for developing and executing innovative ABM strategies, optimizing demand generation programs, and collaborating cross-functionally to achieve revenue goals.

Responsibilities:
  • Create and implement a comprehensive ABM strategy aligned with overall business objectives.
  • Identify, prioritize, and engage target accounts through personalized and multi-touch campaigns.
  • Develop personalized engagement plans for each target account, including account-based content, messaging, and outreach.
  • Develop and execute multi-channel demand generation campaigns across various channels (email, content, social media, paid advertising, etc.) to generate, nurture, and convert leads.
  • Collaborate closely with the sales team to align pipeline generation efforts with sales goals.
  • Leverage data and analytics to measure and analyze performance.
  • Lead and mentor a high-performing team.
Requirements/Qualifications:
  • 10+ years of experience in B2B marketing, with a minimum of 5 years in ABM and demand generation roles.
  • Proven track record of working with sales leaders to build and execute successful ABM and demand generation programs.
  • Ability to translate business objectives into a well-defined marketing strategy and execution plans.
  • Strong analytical skills, able to assess opportunities and make decisions on ROI of programs and investments.
Hiring Range:

$186,900 - $233,600 - for Primary Location of USA - CA - Palo Alto

The specific rate will depend on the successful candidate's qualifications and prior experience.

In addition to competitive base pay, this position also includes an annual incentive opportunity based on target achievement, pre-IPO stock options, benefits including medical, dental, vision, 401(k) with a match, and more, plus generous paid time off, paid holidays, paid day off for your birthday and other paid leave policies to support employees through all phases of life.

Uniphore is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics.

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