Director of Targeted Account Engagement and Pipeline Growth
4 weeks ago
We are seeking a seasoned marketing professional to lead our efforts in driving targeted account engagement and pipeline growth. The ideal candidate will have a proven track record of developing and executing successful ABM strategies, leveraging data-driven insights to optimize campaigns, and collaborating effectively with cross-functional teams.
This role will be based in Palo Alto, CA, and will be responsible for creating and implementing a comprehensive ABM strategy aligned with overall business objectives. The successful candidate will identify target accounts, develop personalized engagement plans, and measure the impact of ABM programs.
Key Responsibilities:
- Create and implement a comprehensive ABM strategy aligned with overall business objectives.
- Identify target accounts, develop personalized engagement plans, and measure the impact of ABM programs.
- Develop and execute multi-channel demand generation campaigns across various channels (email, content, social media, paid advertising, etc.) to generate, nurture, and convert leads.
- Collaborate closely with the sales team to align pipeline generation efforts with sales goals.
- Leverage data and analytics to measure and analyze performance, identify trends, optimize campaigns, and provide insights to improve ROI.
Requirements/Qualifications:
- 10+ years of experience in B2B marketing, with a minimum of 5 years in ABM and demand generation roles.
- Proven track record of working with sales leaders to build and execute successful ABM and demand generation programs, and consistently achieving results.
- Ability to translate business objectives into a well-defined marketing strategy and execution plans that have clear metrics and KPIs.
- Ability to plan, manage, and execute several marketing programs simultaneously.
- Strong analytical skills, able to assess opportunities and make decisions on ROI of programs and investments.
Hiring Range: $186,900 - $233,600
Location preference: USA - CA - Palo Alto
Uniphore is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics.
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