Lead Associate, Search Marketing

2 weeks ago

New York, New York, United States KINESSO Full time

Company Overview

KINESSO is a performance marketing agency driven by technology, positioned at the core of IPG Mediabrands. We deliver actionable growth for our agency partners and clients, transforming 'action' into 'outcome' through our distinct capabilities in optimization, analytics, artificial intelligence, and experimentation. KINESSO unites the strengths of previously separate entities, including Matterkind, Reprise, P3, and Kinesso, into a singular powerhouse that serves as the industry's most effective delivery engine. Our extensive services encompass performance marketing alongside data and technology solutions. With a profound understanding of consumer behavior, we provide a comprehensive engine for planning and optimization, while also executing data-driven strategies for social platforms, fostering growth in e-commerce, and developing tailored marketplaces to meet each client's unique requirements. Our workforce consists of over 6,000 professionals operating in more than 60 countries.

Position Overview

Who you are: You are an enthusiastic expert in paid search and social media, eager to challenge conventional digital practices in a dynamic and enjoyable environment. Driven by passion, you excel in crafting, optimizing, and articulating top-tier digital strategies across paid search and social media, relishing the opportunity to bring campaigns to fruition for your clients. You are ready to advance your media career at an agency that values innovative ideas and creative approaches.

Key Responsibilities

  • Build campaign structures according to client specifications and ensure thorough quality assurance.
  • Format reporting data and compile actionable insights.
  • Train junior associates on platform execution.
  • Comprehend client objectives and maximize success metrics through strategic tactics, technology, and data analysis.
  • Research and brainstorm targeting and copy ideas for specific campaigns, including new beta opportunities with partners.
  • Coordinate the setup of promoted social media posts, managing assets between creative agencies, client teams, and other stakeholders.
  • Serve as the primary contact for client communications.
  • Participate in status and reporting calls, both internally and with client/social platform partners.
  • Optimize, test, and maintain advertising campaigns.
  • Collaborate with associates on developing end-of-campaign reports and crafting insights for clients.
  • Review associate work as needed, including campaign builds and billing-related items.
  • Draft points of view on potential paid social opportunities to present to clients.
  • Act as the first point of contact for billing inquiries, including client budgets and ensuring accurate invoicing and credits for campaigns.

Required Skills & Experience

  • Proficiency in Microsoft Office applications (Excel, Outlook, PowerPoint, Word, etc.).
  • Process-oriented with the ability to manage multiple tasks simultaneously; strong time management skills are essential.
  • Exceptional writing and communication abilities, along with strong quantitative and qualitative analysis skills.
  • Experience executing multiple campaigns on Meta (Facebook and Instagram) and at least one other platform (X, Snapchat, Pinterest, TikTok, Reddit, or LinkedIn).
  • Thorough understanding of social platform capabilities and the ability to set up diverse campaigns with varying objectives.
  • Solid knowledge of the SEM industry, including key players and supporting technologies (bid management tools, AdWords, and Microsoft Ads).
  • Proven ability to translate high-level client goals into effective media strategies using online technologies.
  • Strong grasp of testing marketing tactics and achieving performance metrics.
  • Expertise in keyword research, ad copywriting, landing page optimization, and bid management.
  • Comfortable collaborating closely with peers and internal teams through various communication channels.
  • Strong organizational skills, ability to multitask in a fast-paced environment, and capability to prepare presentations for internal stakeholders.
  • A college degree is not a requirement for candidates.

Desired Skills & Experience

  • 2+ years of experience in Paid Search and Social.
  • Experience in an agency setting is preferred.

Commitment to Inclusion

At IPG Mediabrands, we are dedicated to fostering a culture of inclusion and belonging. We take pride in our responsibility to our clients, communities, and each other, embracing differences and recognizing the unique value that every individual brings to our community.

Compensation and Benefits

We offer a comprehensive Total Rewards package that includes medical and dental coverage, 401(k) plans, flexible spending accounts, life insurance, disability benefits, employee discounts, stock purchase programs, and paid family leave to support you and your family. To help you meet your personal needs and support your overall well-being, we provide discretionary time off and company-wide appreciation and wellness days.

Our Total Compensation package is competitive, including a salary and eligibility for an annual discretionary incentive award or a relevant incentive award. The salary range for this position is outlined below, and actual compensation will depend on various factors, including current/former employee ranges, market considerations, budgetary factors, tenure, and the candidate's skills and experience.

Employment Transparency

IPG Mediabrands is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable law.

This job description is not intended to be an exhaustive list of all activities, duties, or responsibilities required of the employee. Duties and responsibilities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the Americans with Disabilities Act. This job description will be reviewed periodically as duties and responsibilities evolve with business needs. Essential functions are subject to modification, and reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). We manage over $47 billion in marketing investments globally on behalf of our clients across full-service agency networks and award-winning specialty business units. Our clients include many of the world's most recognizable brands across various industry sectors.

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