Digital Marketing Coordinator

6 days ago

Costa Mesa, California, United States Z SUPPLY Full time
About the Role

Z SUPPLY is a leading California lifestyle brand that specializes in casual, comfortable style. As a Digital Marketing Assistant, you will play a crucial role in optimizing our digital presence and marketing campaigns.

Key Responsibilities
  • Email Marketing: Assist in building and testing email customer journeys, prepare email flow reporting, support email segmentation optimization, and refresh and build email/SMS sign-up forms.
  • SMS Marketing: Focus on SMS sales growth and other KPI goals, create and manage SMS calendars, support the building and scheduling of SMS campaigns, assist in developing SMS customer journeys and conducting tests, complete and present SMS reporting, and support SMS segmentation optimization.
  • Campaign Management: Assist in planning referral campaigns, prepare and present referral reporting, support the development and execution of list growth campaigns, coordinate seasonal digital gift card updates and quarterly gifting campaign planning, and plan and report on Afterpay and loyalty/VIP programs.
  • Paid Advertising: Help maintain the paid ads calendar, support the development of ad creative concepts, assist in building out paid social ad previews and search assets, maintain creative trackers, participate in bi-weekly and ad hoc agency and buying department calls, perform weekly inventory checks for live paid creatives, and assist in building and managing paid ad Asana tasks.
  • Content Management: Assist in coordinating influencer/UGC and in-house/studio content, support affiliate reporting and banner builds, and help drive affiliate growth.
  • Vendor Communications: Assist in maintaining regular communication with vendors and manage relevant reporting.
Requirements
  • 2+ years of experience in digital marketing or related roles.
  • Proficiency in email/SMS marketing platforms.
  • Experience with paid advertising platforms and tools (e.g., Google Ads, Facebook Ads).
  • Strong analytical skills and experience with reporting and data analysis.
  • Excellent communication and organizational skills.
  • Ability to multitask and manage multiple projects simultaneously.
  • Creative thinking and problem-solving abilities.
  • Familiarity with e-commerce platforms (e.g., Shopify) is a plus.
Perks
  • Half-Day Fridays year-round.
  • Generous clothing discount.
  • New chic and modern offices located near top restaurants and shopping in Costa Mesa, CA.
  • Comprehensive benefits package that includes medical, dental, and vision insurance coverage.
  • 401K with discretionary employer match of up to $2500.
  • Paid Time Off, Paid Holidays, Paid Preventative Health Care Time Off, Paid Birthdays, and various other company perks and benefits.
  • Paid Maternity & Paid Parental Leave following 1-2 years of service.
  • Collaborative, cohesive team environment focused on a thriving, progressive, inclusive & dynamic company culture.
Compensation

Annual salary range: $66,500 - $68,000.

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