Social Media and Community Engagement Coordinator

2 weeks ago

Costa Mesa, California, United States Vans Full time
About Vans
Vans is a pioneering brand deeply embedded in the authentic culture of skateboarding.

Our mission is to inspire and empower individuals to embrace the "Off The Wall" lifestyle, celebrating the youthful essence of freedom, individuality, and continuous growth.

At Vans, we believe that yesterday's achievements set the stage for today's innovations, and we are committed to surpassing our own benchmarks.

Our vision is to advance culture collaboratively with our global communities, as we recognize that the journey of progress is unending.

We draw inspiration from the next generation of positive change-makers within our community.

Before diving into the specifics of the role, we invite you to explore our values and culture.

If you envision yourself collaborating with a team that embodies the "Off the Wall" spirit, Vans could be the perfect fit for you.

Role Overview
A typical day for a Social Media and Community Engagement Coordinator at Vans involves:

As a Social Media and Community Engagement Coordinator, you will implement social media strategies and initiatives to enhance Vans's core narratives across all social platforms.

Your responsibilities will include both the planning and execution of creative social strategies aimed at boosting engagement around our campaigns and platforms, utilizing an insights-driven communication approach that leverages our social media assets across various channels.

You will assist the global social media and community manager in campaign planning and execution, collaborating with the Americas, EMEA, and APAC regions to ensure consistent messaging across key social platforms.

Key Responsibilities
  • Collaborate with the Manager of Social Media and Community to devise and implement comprehensive social media strategies that align with brand objectives.
  • Partner with the Global Brand Marketing team on seasonal briefs to inform the creation of organic social assets that support key narratives and cultural moments.
  • Ensure regional and external partners are equipped with the necessary tools to promote key narratives within their local social landscapes.
  • Work alongside the Manager of Social Media and Community on a go-to-market calendar that integrates robust tactics.
  • Coordinate closely with marketing, public relations, and product teams to synchronize social media efforts with broader brand initiatives.
  • Create captivating and brand-aligned content across diverse social media platforms.
  • Identify collaboration opportunities with influencers and brand advocates.
  • Monitor and evaluate performance metrics.
  • Prepare regular reports that highlight key insights, trends, and opportunities.
  • Stay updated on emerging trends and technologies in social media and community management.
Qualifications for Success
We recognize that each individual brings unique skills to the table. For this position, the following foundational skills are essential:

While formal education in a related field is beneficial, we prioritize your 2+ years of experience and professional accomplishments.

  • Strong comprehension of social media platforms, algorithms, and best practices.
  • Experience in youth marketing, particularly in footwear, apparel, or music marketing within the digital realm.
  • Exceptional written and verbal communication abilities.
  • Familiarity with Social Media Management tools.
  • Capability to analyze data and extract actionable insights.
What We Offer
At Vans, we understand that you expect as much from us as we do from you.

We are committed to supporting and nurturing our employees' growth. We provide extensive development opportunities for your current and future roles, along with a competitive compensation package and a comprehensive benefits program that includes medical, dental, vision, and retirement plans.

Our commitment extends into your daily work life, as we strive to cultivate a diverse and inclusive culture grounded in respect, connection, and authenticity. Our focus on diversity, equity, and inclusion is fundamental to our identity and operations.
Equal Opportunity Employment
At Vans, we value a diverse and inclusive workforce and provide equal employment opportunities for all applicants and employees.

All qualified applicants will be considered without regard to race, color, sex, gender identity, gender expression, religion, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by applicable laws.

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