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Events Sales Manager
2 months ago
Sparrow Italia is a modern Italian restaurant that embodies European sophistication. With a presence in prestigious locations, we set the tone for a chic atmosphere that honors the values belonging to generations of Italian table lovers.
Our MissionMaximize store level restaurant sales by seeking out, identifying and fully qualifying all special events, BEO's, buyouts and outside catering inquiries.
Key Responsibilities- Drive Sales at Existing Venues
- Hit all sales targets as set forth by Senior Events Manager
- Increase event sales YoY at all stores
- Identify partnerships and new business opportunities
- Develop & Maintain all sales materials
- Ensure store level management is trained on event management & execution
- Establish a road map for off-site catering sales
- Work with local key influencers, hotels, retail outlets, apartment buildings, office buildings, convention & visitor bureaus; chambers
- Lead Database Maintenance
- Maintain all leads and events in TripleSeat
- Ensure all store level management is trained on TripleSeat
- Ensure reservationists are trained in TripleSeat
- Setup automated marketing triggers IE: Seasonal Events Marketing, Menu Development & Maintenance
- Work with operations & culinary team to develop & maintain all special event menus
- Build off site catering menu offerings
- Develop & maintain customer facing menu materials
- Meets & Exceeds Customer and Brand Expectations
- Responds to all inquiries in a timely manner as set forth by Senior Events Manager
- Ensure all store level management is trained on event expectations & management
- Approach all leads with Guest First mentality
Reports to the Director of Events regarding all special event bookings, BEO's, buyouts form submissions and database maintenance.