Supervisor of National Video Media Investments

1 week ago

Chicago, Illinois, United States Starcom Full time
Job Overview

Company Overview:
Starcom is a leading global communications planning and media agency with over 80 years of experience. We are dedicated to placing people at the heart of our operations, leveraging data and technology to drive impactful results for our clients. Our extensive team of over 7,000 professionals collaborates with top-tier brands, including Bank of America, Best Buy, and Samsung.

Role Summary:

The Media Investment Supervisor is responsible for overseeing media purchasing strategies and ensuring our clients receive optimal investment opportunities across various channels. The ideal candidate will demonstrate strong decision-making capabilities and a strategic mindset in managing media buying initiatives.

Key Responsibilities:
  • Develop and recommend tactical plans while negotiating across assigned channels.
  • Possess a comprehensive understanding of both online and offline marketing principles and media terminology.
  • Evaluate media plans for National TV, cinema, and video on demand (VOD).
  • Compile data to generate reports, including Rankers and overnights.
  • Collaborate with essential partners such as Client Operations, Strategy, and Analytics.
  • Assist in creating presentations, budget allocations, and audience targeting strategies.
  • Analyze data to guide purchasing decisions and prepare post-buy documentation.
  • Ensure content screening aligns with client guidelines and budget constraints.
  • Lead strategic planning efforts, including presentation creation and audience development.
  • Manage daily campaign execution, ensuring adherence to key performance indicators (KPIs).
  • Support the development of strategic approaches by providing channel insights based on historical performance.
  • Foster strong relationships with client counterparts and manage daily interactions.
  • Oversee the management and development of junior team members.
Qualifications:
  • Preferred Bachelor's degree in marketing, advertising, communications, or related fields.
  • Minimum of 2 years of experience in media buying.
  • In-depth knowledge of National Video management, including Digital and Broadcast TV.
  • Ability to work both independently and collaboratively.
  • Exceptional verbal and written communication skills, with the ability to simplify complex ideas.
  • Willingness to innovate and challenge existing practices.
  • Strong critical thinking and problem-solving skills.
  • Negotiation skills grounded in industry knowledge.
  • Proven ability to manage multiple projects and meet deadlines.
  • Attention to detail is crucial.
  • Experience in team management and mentorship is advantageous.
Additional Information:

Starcom is an Equal Opportunity Employer, committed to fostering a diverse and inclusive workplace. Our benefits include comprehensive wellness programs, flexible working arrangements, and various support initiatives for employees.

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