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Category Insights Analyst
2 months ago
As a Category Insights Analyst at SharkNinja, you will play a critical role in driving business growth and success by providing actionable insights and strategic support to the Category Manager. This is an excellent opportunity for a highly motivated and detail-oriented individual who thrives in a fast-paced environment and is passionate about data-driven decision making.
Key Responsibilities- Develop and maintain comprehensive reports to drive business growth and success.
- Serve as the category expert, providing in-depth knowledge and analysis of market trends, competitors, and consumer behavior.
- Generate and present actionable insights on pricing, promotional impacts, positioning, competitive landscape, and market needs to develop comprehensive strategies.
- Manage the delivery of daily, weekly, and monthly reports on the health of the business, ensuring timely and accurate information.
- Identify category gaps and opportunities, craft compelling sales stories with strategic recommendations that differentiate SharkNinja from competitors, and drive business growth.
- Build strong partnerships with internal and external stakeholders, demonstrating a customer-centric mindset.
- Drive objective analytics and data-driven decision making.
- Develop and maintain a deep understanding of market trends, competitors, and consumer behavior.
- Act as the voice of the market and category, providing expert insights and recommendations.
- Bachelor's Degree or equivalent experience in a related field.
- 2+ years of relevant work experience in category management, sales analysis, or a related field.
- Experience working in the consumer goods industry is preferred.
- Demonstrated ability to multi-task, prioritize, and meet deadlines.
- Ability to handle multiple projects in a fast-paced work environment.
- Effective communication and interpersonal skills.
- Experience pulling and analyzing syndicated data (IRI, Nielsen, NPD, GFK, etc.).
- Advanced Microsoft Excel/Office skills.