Senior Business Analyst, Digital Commerce Insights

2 hours ago

Needham MA USA, United States SharkNinja Full time
Job Title: Senior Analyst, Digital Commerce Insights

At SharkNinja, we're committed to delivering exceptional customer experiences through our digital commerce channels. As a Senior Analyst, Digital Commerce Insights, you'll play a critical role in driving business growth and optimizing our digital operations.

Key Responsibilities:
  • Analyze digital commerce performance across our direct-to-consumer (DTC) website and third-party marketplaces to identify trends, opportunities, and areas for improvement.
  • Conduct deep-dive analyses into customer behavior, traffic sources, funnel performance, and conversion rates to identify optimization opportunities.
  • Provide data-driven recommendations to improve the user experience, increase conversion, and drive revenue growth.
  • Track key performance indicators (KPIs) such as site traffic, page load times, cart abandonment, customer lifetime value (CLV), and channel performance.
  • Monitor and report on campaign effectiveness, website performance, and overall business impact, providing actionable insights to leadership.
Customer Journey Analysis:
  • Map the digital customer journey and analyze behavior at each touchpoint to uncover friction points and opportunities for improving the user experience.
  • Partner with UX, product, and marketing teams to implement strategies that reduce friction and enhance the end-to-end customer journey.
  • Conduct A/B testing and multivariate testing to identify the most effective changes to improve conversion rates and user engagement.
  • Use behavioral data and customer feedback to recommend design and content optimizations for SharkNinja's digital platforms.
Performance Reporting & Dashboards:
  • Build and maintain dashboards and reports that provide real-time visibility into digital commerce performance, using tools like Google Analytics, Adobe Analytics, or Power BI.
  • Develop and deliver weekly, monthly, and quarterly performance reports to stakeholders, highlighting trends, insights, and recommended actions.
  • Work closely with the digital commerce, marketing, and operations teams to ensure alignment on KPIs and performance metrics.
Collaboration & Cross-Functional Partnership:
  • Collaborate with cross-functional teams, including marketing, product, IT, and UX, to support data-driven decision-making and provide insights that drive digital commerce initiatives.
  • Partner with product and technology teams to track the impact of new features, enhancements, or optimizations on key business metrics.
  • Provide data support for digital marketing campaigns, evaluating campaign performance, and suggesting optimizations for improved ROI.
Market & Competitive Intelligence:
  • Monitor industry trends and the competitive landscape to identify opportunities for growth and innovation within SharkNinja's digital commerce channels.
  • Analyze competitor performance and benchmark SharkNinja's digital platforms against industry standards and best practices.
  • Provide leadership with insights on emerging trends in digital commerce, customer behavior, and technology to inform strategic planning.

We're looking for a highly analytical and detail-oriented individual who can drive business growth and optimize our digital operations. If you're passionate about data-driven decision-making and have a strong background in digital commerce analytics, we encourage you to apply for this exciting opportunity.

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