Senior Marketing Director

4 weeks ago


Needham, Alabama, United States SharkNinja Full time

Job Title: Senior Marketing Director

Job Summary:

We are seeking a Senior Marketing Director to lead the commercialization and go-to-market strategy for our Ninja Thirsti and Beverage business. The ideal candidate will have extensive experience in new product development marketing, leading global teams, and driving product launches.

Key Responsibilities:

  • Develop and execute marketing strategies to expand into new categories, foster growth in existing ones, and support execution for global markets.
  • Build and lead the marketing organization to ensure execution of all go-to-market plans, including product marketing positioning across all consumer touch points.
  • Partner with retail and digital teams to track on-shelf sell-through performance, audience shopper profiles, and fuel insights to drive flavor roadmap and household retention.
  • Communicate and review all commercialization strategies with the executive team, present insights, and recommendations, and align on a path forward.

Requirements:

  • Minimum of 15+ years of prior Marketing experience required, preferably with direct responsibility for Brand strategy, messaging, commercialization, and P&L management.
  • Deep experience with consumable products (e.g., food and beverage marketing) and/or deep experience in CPG marketing.
  • Experience in managing, building, and growing teams in a global context.

About Us:

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. We value each unique voice and blend all of our diverse skills to strengthen SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration.



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