Senior Data Analyst

5 days ago

Needham, Massachusetts, United States SharkNinja Full time
Job Title: Senior Analyst, Digital A/B Testing

We are seeking a highly skilled Senior Analyst to join our Digital A/B Testing team. As a key member of our team, you will play a critical role in driving the optimization of our digital experiences through rigorous A/B and multivariate testing.

Key Responsibilities:
  • Design, develop, and implement A/B and multivariate tests across our digital platforms to identify optimization opportunities
  • Collaborate with UX and product teams to prioritize and test new digital features, landing pages, and customer journeys
  • Set up test frameworks and methodologies, ensuring that all experiments are statistically sound and aligned with business goals
  • Ensure proper segmentation and randomization in experiments to maintain the integrity of results
  • Create hypotheses based on user behavior, funnel analysis, and other data insights, and propose tests to improve conversion and engagement metrics
Data Collection & Analysis:
  • Analyze test data to extract actionable insights and provide recommendations on digital experience improvements
  • Use statistical methods to evaluate test results, ensuring that findings are reliable and provide clear direction for decision-making
  • Leverage data visualization tools to create dashboards and reports that communicate the performance of A/B tests to key stakeholders
  • Identify patterns and trends from test results to inform future digital strategies and testing roadmaps
  • Perform post-test analysis to assess the long-term impact of winning tests on customer behavior and key business metrics
Optimization & Continuous Improvement:
  • Work closely with digital marketing, UX, and product teams to continuously optimize our digital experiences based on A/B testing insights
  • Drive iterative testing and continuous improvement processes to refine website elements, content, user flows, and other touchpoints across digital platforms
  • Monitor key performance indicators (KPIs) such as conversion rates, bounce rates, customer engagement, and other relevant metrics to identify additional opportunities for testing and optimization
Qualifications:
  • Bachelor's degree in Statistics, Data Science, Business Analytics, or related field
  • 3+ years of experience in digital A/B testing, experimentation, or optimization roles, preferably within an e-commerce or consumer-focused environment
  • Demonstrated expertise in designing, running, and analyzing A/B and multivariate tests
  • Strong understanding of statistical significance, sample size requirements, and experimental design principles

We are an equal opportunities employer and welcome applications from diverse candidates. If you require a reasonable accommodation to participate in the job application or interview process, please contact our People & Culture team.

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