Vice President of Marketing and Innovation

2 weeks ago


Needham, Massachusetts, United States SharkNinja Full time
Job Title: Vice President of Ninja Marketing

At SharkNinja, we're seeking a highly skilled and experienced Vice President of Ninja Marketing to lead our commercialization and go-to-market strategy for the Ninja Thirsti and Beverage business.

Key Responsibilities:
  • Develop and execute marketing strategies to expand into new categories, foster growth in existing ones, and support execution for global markets.
  • Build and lead the marketing organization to ensure execution of all go-to-market plans, including product marketing positioning across all consumer touch points.
  • Partner with retail and digital teams to track on-shelf sell-through performance, audience shopper profiles, and fuel insights to drive flavor roadmap and household retention.
  • Communicate and review all commercialization strategies with the executive team, present insights, and recommendations, and align on a path forward.
Requirements:
  • Minimum of 15+ years of prior Marketing experience, preferably with direct responsibility for Brand strategy, messaging, commercialization, and P&L management.
  • Deep experience with consumable products (e.g., food and beverage marketing) and/or deep experience in CPG marketing.
  • Experience in managing, building, and growing teams in a global context.


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