Casino Marketing Specialist
6 days ago
Job Summary:
The Marketing Specialist will be responsible for developing and implementing marketing campaigns to promote the Casino's mass and targeted promotions, ensuring they meet or exceed guest expectations and contribute to creating loyal guests.
Key Responsibilities:
- Implement marketing and casino-directed mass and targeted campaigns and promotions by preparing and distributing team member communications, identifying and contacting suitable vendors, placing and tracking merchandise, equipment, and supply purchases, developing promotional materials, submitting creative service requests, copywriting, and proofreading.
- Execute strategic plans for approved marketing and casino-directed mass and targeted campaigns and promotions by coordinating and managing all elements of the plan, collaborating with appropriate departments to ensure adequate staffing, disseminating information, overseeing placement of casino signage, determining promotional items needed, ordering and overseeing installation of decorative items, monitoring staff activities, providing guidance and instruction as needed.
- Evaluate the success of marketing and casino-directed mass and targeted campaigns and promotions by reviewing prior year campaigns, participating in collaborative marketing planning sessions, soliciting guest and management feedback, gathering competitor program information, submitting recommendations to the Director of Promotions and Special Events.
- Assist with the development of Promotions and Events Coordinators by providing direct and consistent instruction and guidance on policy and procedure application and service delivery.
- Track and pay promotional expenses by receiving invoices, reviewing and verifying invoices for accuracy, and approving and submitting invoices to Accounting for payment.
Requirements:
- Bachelor's Degree in Marketing or related field, or equivalent work experience.
- 2 years of experience managing marketing campaigns.
- Strong verbal, written communications skills.
- Casino or hospitality marketing experience.
- Graphic design and/or copywriting experience.
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