Marketing Operations Lead

6 days ago

Dallas, Texas, United States TimelyCare Full time

About the Role

TimelyCare is seeking an experienced Marketing Operations Senior Analyst to play a crucial role in enhancing the effectiveness and efficiency of our marketing efforts. Reporting to the VP of Revenue Operations, you will be responsible for analyzing marketing data, optimizing marketing technology platforms, and providing actionable insights to optimize campaigns, channels, and improve overall marketing operational performance.

Key Responsibilities

  • Process Improvement
    • Identify and implement best practices to streamline marketing processes and workflows.
    • Collaborate with marketing teams to develop and document standard operating procedures.
    • Ensure alignment of marketing operations with overall business objectives and goals.
  • Data Analysis and Reporting
    • Analyze marketing data from various sources (e.g., CRM, marketing automation tools, web analytics) to generate insights and reports.
    • Monitor key performance indicators (KPIs) and metrics to assess the effectiveness of marketing campaigns and strategies.
    • Develop and present regular reports on marketing performance to stakeholders.
  • Campaign and Channel Optimization
    • Provide data-driven recommendations for targeting, segmentation, and personalization to influence the design and strategy of marketing campaigns and channels.
    • Track and analyze campaign and channel performance, identifying areas for improvement and optimization.
    • Provide recommendations to the Marketing Growth team around conducting A/B testing and other experiments to evaluate the effectiveness of marketing tactics.
  • Marketing Technology
    • Work with the Business Analytics team on the marketing technology platforms such as CRM systems, email marketing tools, and marketing automation software.
    • Ensure data integrity and integration across marketing systems.
    • Support with Business Analytics to troubleshoot issues and implement system upgrades or new technologies.
  • Cross-Functional Collaboration
    • Work closely with marketing, sales, and analytics teams to support strategic initiatives and align marketing operations with broader business strategies.
    • Provide training and support to team members on marketing tools and processes.

Requirements

  • Bachelor's degree in Marketing, Business, Analytics, or a related field; advanced degree or certifications (e.g., Google Analytics) are a plus.
  • Minimum 4-5 years of experience in marketing operations, data analysis, or a related role.
  • Proficiency in marketing automation (Pardot, Marketo, HubSpot), CRM (Salesforce), ABM platforms (DemandBase, 6sense, Terminus), and data analysis tools (Excel, Google Analytics, Looker, SQL); open to experience with similar products.
  • Strong ability to analyze complex data sets, identify trends, and provide actionable insights.
  • Excellent verbal and written communication skills, with the ability to present data and recommendations clearly to various stakeholders.
  • High level of accuracy and attention to detail in managing and analyzing data.

Benefits

  • Paid Company Holidays + No work on your birthday
  • Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community
  • Variable bonus eligibility on a quarterly basis
  • Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance
  • Company-paid group Life Insurance + Company-paid Short Term Disability
  • Concierge benefit support services
  • 401(k) with employer match
  • Free access to TimelyCare virtual medical and mental health support for you and your immediate family
  • Mission-Driven Purpose with a Supportive Team Culture

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