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Marketing Operations Manager

2 months ago

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Job Overview

The Marketing Operations Manager at CECO Environmental plays a pivotal role in collaborating with platform leaders, sales, and engineering teams to enhance messaging and positioning for our diverse product offerings. This role combines strategic oversight with hands-on execution, allowing for a dynamic approach to marketing initiatives.

Key Responsibilities

  • Sales and Customer Engagement: Drive customer retention, lead generation, and brand awareness through effective marketing strategies.
  • Content Strategy Development: Create and implement a comprehensive content strategy aimed at boosting organic traffic, including keyword research and content mapping.
  • Link Building Initiatives: Develop and execute strategies for link building, ensuring optimization for search engines.
  • Content Creation: Produce clear and engaging copy tailored for various media formats throughout the buyer journey, including blogs, whitepapers, case studies, and social media.
  • Demand Generation: Collaborate with sales teams to design impactful campaign strategies and digital marketing programs that drive demand.
  • Digital Marketing Support: Prepare and distribute industry-relevant content across applicable marketing channels.
  • Event Coordination: Partner with marketing specialists to execute industry conferences and evaluate return on investment.
  • Social Media Management: Work alongside marketing specialists to craft content specific to your business segment.
  • Market Positioning: Identify target audiences and develop marketing plans with clear objectives across various channels.
  • Competitive Analysis: Conduct thorough analyses to refine voice and value messaging.
  • Program Execution: Lead marketing programs from inception to completion, fostering collaboration and leveraging internal resources.
  • Market Insights: Analyze customer insights and market trends to inform successful marketing strategies.
  • Creative Direction: Develop creative briefs and guide the direction of marketing communications across print, digital, and video platforms.
  • Performance Tracking: Assess the effectiveness of marketing initiatives through tracking and optimization processes.
  • Paid Advertising Management: Oversee paid social media and AdWords campaigns.
  • Graphic Design Oversight: Manage graphic design requirements for your segment.
  • Webinar Development: Facilitate the creation and execution of CECO Certified webinars.
  • Agency Management: Supervise agency and contractor support as necessary.
  • Additional Responsibilities: Undertake other duties as assigned.

Qualifications

  • Bachelor's degree in marketing, communications, or business is preferred.
  • A minimum of 7 years of experience in B2B marketing strategies.
  • Experience in the manufacturing, industrial, or environmental sectors is highly desirable.
  • Proven track record in developing go-to-market strategies for varied product lines.
  • Expertise in delivering technical marketing materials tailored for diverse audiences.
  • Familiarity with marketing automation and CRM tools, such as ActOn and Salesforce.
  • Exceptional communication and presentation skills.
  • Strong writing abilities, with a knack for creating compelling visuals.
  • Ability to collaborate across the organization with senior leadership.
  • Demonstrated project management and multitasking capabilities.