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Marketing Operations Manager

2 months ago

Dallas, Texas, United States CECO Environmental Full time
Job Overview

The Marketing Operations Manager at CECO Environmental plays a pivotal role in collaborating with various teams, including platform leaders, sales, and engineering, to enhance the messaging and positioning of our product offerings. This role combines leadership with hands-on execution, allowing for a dynamic approach to marketing initiatives.

Key Responsibilities

  • Sales Strategy and Customer Engagement: Focus on enhancing customer retention, lead generation, and brand visibility.
  • Content Development: Lead a comprehensive content strategy aimed at boosting organic traffic through thorough keyword research and content mapping.
  • Link Building: Create and implement strategies for link acquisition, ensuring optimization for search engines.
  • Copywriting: Produce clear and engaging content tailored for various media formats, targeting different personas throughout the buyer journey. This includes blogs, whitepapers, case studies, email campaigns, website content, landing pages, presentations, brochures, social media, and videos.
  • Demand Generation: Collaborate with sales teams to formulate campaign strategies and themes, crafting compelling content and digital marketing programs to stimulate demand across multiple channels.
  • Digital Marketing Support: Prepare and distribute industry-relevant content across applicable marketing channels.
  • Event Coordination: Partner with marketing specialists to execute industry conferences and evaluate their return on investment.
  • Social Media Strategy: Work alongside marketing specialists to create engaging content for specific business segments.
  • Market Positioning: Identify target audiences and develop marketing plans with clear objectives across various channels.
  • Competitive Analysis: Manage and refine competitive messaging and value propositions.
  • Program Execution: Oversee the implementation of marketing programs from inception to completion, fostering collaboration across teams.
  • Market Insights: Analyze customer insights, consumer trends, and marketing best practices to inform strategic decisions.
  • Creative Direction: Develop creative briefs and guide the direction of marketing communications across print, digital, and video platforms.
  • Performance Evaluation: Assess the effectiveness of current marketing initiatives through tracking and optimization processes.
  • Paid Advertising Management: Lead initiatives in paid social and AdWords campaigns.
  • Graphic Design Oversight: Supervise design needs for marketing segments.
  • Webinar Development: Manage the creation and execution of CECO Certified webinars.
  • Agency Collaboration: Oversee agency and contractor support as necessary.
  • Additional responsibilities as assigned.

Qualifications

  • Bachelor's degree in marketing, communications, or business preferred.
  • A minimum of 7 years of experience in B2B marketing strategies.
  • Experience in the manufacturing, industrial, or environmental sectors is highly desirable.
  • Proven track record in developing go-to-market strategies for diverse product lines.
  • Expertise in delivering technical marketing materials tailored for both technical and non-technical audiences.
  • Familiarity with marketing automation and CRM tools, such as ActOn and Salesforce.
  • Exceptional communication and presentation skills.
  • Strong writing ability and visual conceptualization skills.
  • Proficient in project management, multitasking, and decision-making.