Leasing Product Marketing Lead
7 days ago
Job Summary:
JLL is seeking a highly skilled Go-To-Market Product Lead to drive the adoption of our leasing products with the Leasing and Capital Markets Technology Group. As a key member of our team, you will develop and execute marketing strategies, collaborating with product management, sales, and marketing teams to differentiate JLL's prop tech products and services.
Key Responsibilities:
- Develop and implement go-to-market strategies and product positioning for JLL leasing products.
- Create product marketing content, including sales collateral, presentations, case studies, and website content.
- Conduct market research and competitive analysis to identify trends, customer insights, and opportunities.
- Collaborate with the product management team to translate technical information into customer-centric messaging.
- Develop and execute internal and external multi-channel marketing campaigns, including digital marketing, email, signage, and events.
- Create off-the-shelf sales enablement materials and training to support brokerage teams; ability to create launch/implementation plans and scale these offerings at a national and global level.
- Stay updated with industry trends, market needs, and competitor offerings.
- Build strong relationships with product managers, brokers, and customers for feedback and product improvements.
Qualifications and Skills:
- Bachelor's degree in marketing, business administration, or related field.
- 5+ years in product marketing, preferably in commercial real estate or technology.
- Proven success in developing and executing product marketing strategies.
- Strong understanding of marketing principles, branding, and messaging.
- Excellent communication skills, able to articulate complex concepts clearly.
- Familiar with digital marketing tactics, including email, social media, and content marketing.
- Strong project management skills, able to handle multiple projects and meet deadlines.
- Analytical mindset with data-driven decision-making skills.
- Self-motivated and proactive with a passion for results and continuous improvement.
- Knowledge of the commercial real estate leasing process is a plus.
Benefits:
- 401(k) plan with matching company contributions.
- Comprehensive Medical, Dental & Vision Care.
- Paid parental leave at 100% of salary.
- Paid Time Off and Company Holidays.
- Flexible and Remote Work Arrangements may be available.
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