Leasing Product Marketing Lead

7 days ago


Dallas, Texas, United States JLL Full time

Job Summary:

JLL is seeking a highly skilled Go-To-Market Product Lead to drive the adoption of our leasing products with the Leasing and Capital Markets Technology Group. As a key member of our team, you will develop and execute marketing strategies, collaborating with product management, sales, and marketing teams to differentiate JLL's prop tech products and services.

Key Responsibilities:

  • Develop and implement go-to-market strategies and product positioning for JLL leasing products.
  • Create product marketing content, including sales collateral, presentations, case studies, and website content.
  • Conduct market research and competitive analysis to identify trends, customer insights, and opportunities.
  • Collaborate with the product management team to translate technical information into customer-centric messaging.
  • Develop and execute internal and external multi-channel marketing campaigns, including digital marketing, email, signage, and events.
  • Create off-the-shelf sales enablement materials and training to support brokerage teams; ability to create launch/implementation plans and scale these offerings at a national and global level.
  • Stay updated with industry trends, market needs, and competitor offerings.
  • Build strong relationships with product managers, brokers, and customers for feedback and product improvements.

Qualifications and Skills:

  • Bachelor's degree in marketing, business administration, or related field.
  • 5+ years in product marketing, preferably in commercial real estate or technology.
  • Proven success in developing and executing product marketing strategies.
  • Strong understanding of marketing principles, branding, and messaging.
  • Excellent communication skills, able to articulate complex concepts clearly.
  • Familiar with digital marketing tactics, including email, social media, and content marketing.
  • Strong project management skills, able to handle multiple projects and meet deadlines.
  • Analytical mindset with data-driven decision-making skills.
  • Self-motivated and proactive with a passion for results and continuous improvement.
  • Knowledge of the commercial real estate leasing process is a plus.

Benefits:

  • 401(k) plan with matching company contributions.
  • Comprehensive Medical, Dental & Vision Care.
  • Paid parental leave at 100% of salary.
  • Paid Time Off and Company Holidays.
  • Flexible and Remote Work Arrangements may be available.


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