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Marketing Media Team Lead
2 months ago
About American Airlines:
American Airlines is a world-class airline that offers a unique blend of adventure, excitement, and personal growth. As a member of our team, you'll have the opportunity to explore new destinations, develop your skills, and become the best version of yourself.
Job Description:
We're seeking a highly motivated and experienced Media & Performance Marketing Team Lead to join our Global Engagement Division. As a key member of our team, you'll be responsible for leading the planning, development, and execution of paid media campaigns that drive brand preference, loyalty, and flight bookings.
Key Responsibilities:
- Lead the Paid Media strategy for American Airlines B2C marketing
- Manage the day-to-day relationship with our advertising agency
- Develop and execute campaigns across digital and social media channels, as well as other channels including TV, OOH, print, and radio
- Collaborate closely with Ad Tech & Analytics to ensure optimal campaign performance
- Work with marketing teams and/or media agencies to support and prioritize pixel implementation and tech integrations efforts
- Lead work needed to prepare marketing for cookieless campaigns and measurement
- Liaise with IT, Digital, Privacy & International teams to stay on top of technology needs and enhancements
Requirements:
- Bachelor's degree or equivalent experience/training
- 3 years of experience in a media agency or B2C marketing role with a focus on paid media
- Ad agency, Ad Tech or media planning background
- Strong project management skills
- Excellent understanding of media and ability to foster collaboration between teams
- Solid understanding of digital media including KPIs and measurement
- Understanding of evolving ad technology environment
What We Offer:
- Travel Perks: Explore the world with our global network of flights
- Health Benefits: Access to health, dental, prescription, and vision benefits
- Wellness Programs: Tools and resources to help you stay well
- 401(k) Program: Employer contributions available after one year
- Additional Benefits: Employee Assistance Program, pet insurance, and more