Business Analytics Strategist

6 days ago


San Francisco, California, United States Wavemaker Full time
About the Role

We are seeking a highly skilled Business Analytics Strategist to join our team at Wavemaker. As a Senior Associate, you will play a key role in delivering campaigns analysis to understand the efficiency and effectiveness of audience-driven strategies.

Key Responsibilities
  1. Campaign Analysis: Extract and organize data from various sources to provide business-improving insights and optimize business outcomes.
  2. Insight Presentation: Build thoughtful presentations and reports to deliver the right performance narrative to clients.
  3. Collaboration and Partnership: Partner with internal teams across all functions to learn the most efficient and effective way to extract value from data and develop a storytelling approach grounded in client business reality and brand objectives.
  4. Optimization Recommendations: Provide optimization recommendations to clients to support the most efficient and effective channels, partners, and tactics.
  5. Measurement Strategy: Identify gaps and requirements from a measurement standpoint.
Requirements
  1. Education and Experience: Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field with 1-3 years of work experience in measurement and analytics strategy applicable to marketing and/or media.
  2. Media Metrics and Analytics: Comprehensive understanding of media metrics (e.g., impression, CTR, CPM GRP, CPV etc.), Measurement analytics, Quantitative business measures (LTV, ROI, Effectiveness, etc.), Statistics (Correlations, sample sizing, t-value VIF etc.).
  3. Statistical and Data Mining Concepts: Familiarity with statistical/data mining concepts and methods (e.g., OLS, Logit, time Series, etc.).
  4. Measurement Partners: Experience working with measurement partners for brand lift, conversion lift, MMM and MTA (e.g., Millward Brown, Nielsen, Lucid, Dynata, Neustar... and others).
  5. Technical Skills: Experience with Google Campaign Manager, Double Verify, DMPs, DSPs, Google Analytics required.
  6. Industry Knowledge: Knowledge of Digital Media, Marketing/Advertising industries highly preferred - Agency experience is a plus.
  7. Communication and Analytical Skills: Ability and comfort with presenting work by phone or within small groups, Strong speaking and written professional communication skills, Strong analytical, critical thinking, and problem-solving skills.
  8. Software Proficiency: Proficiency in Microsoft Office software such as Word, PowerPoint, and Excel (ability to work with and create charts, advanced formulas, pivot tables).
  9. Personal Qualities: The ability to thrive in a fast-paced and deadline-driven environment, strategic thinker & doer, curious and excited to learn, high sense of accountability and ownership, collaborative with a partnership mindset.

The base salary for this position at Wavemaker may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package.



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