Head of Retail Marketing Strategy

1 week ago


Iron Ridge, Wisconsin, United States PS Seasonings Full time
Position Overview

The Head of Retail Marketing Strategy plays a pivotal role in crafting and executing comprehensive marketing plans aimed at enhancing sales, elevating brand presence, and fostering customer loyalty within the food sector. This position demands a profound comprehension of the food landscape, consumer preferences, digital commerce, and retail dynamics. The individual will work collaboratively with various departments to meet organizational goals in a rapidly expanding environment.

Key Responsibilities:

Strategic Development & Implementation:

  • Formulate and implement extensive retail marketing strategies to boost brand visibility, market penetration, and sales performance across diverse platforms, including the company website and major online marketplaces.
  • Identify and exploit significant market opportunities through product launches, promotional activities, and seasonal marketing campaigns.
  • Analyze market trends, competitor actions, and consumer insights to guide strategic marketing decisions.
  • Develop a marketing strategy for sales enablement in collaboration with the sales leadership to enhance customer experiences and drive sales growth.
  • Lead digital marketing initiatives, including agency collaboration, media planning, and search engine optimization.
  • Oversee email and print marketing campaigns aimed at increasing customer engagement and retention.
  • Plan and execute promotional events, social media marketing, and influencer partnerships.
  • Coordinate sponsorships and culinary content to strengthen brand credibility and outreach.
  • Participate in industry trade shows to showcase products and build professional relationships.
  • Utilize analytics to measure the effectiveness of marketing efforts and inform data-driven strategies.
  • Collaborate with research and development teams to integrate consumer feedback into product and marketing strategies.
  • Work closely with sales, product development, supply chain, and finance teams to ensure cohesive marketing efforts and product availability.

Brand Oversight:

  • Manage the creation and execution of brand messaging and positioning across all retail channels.
  • Ensure brand consistency and alignment with the company's overarching goals and values.
  • Collaborate with product development teams to synchronize marketing strategies with product offerings.

Financial Management:

  • Develop and oversee the retail marketing budget, ensuring alignment with business objectives and financial targets.
  • Evaluate and report on the success of marketing campaigns, adjusting strategies as necessary to optimize performance and budget efficiency.
  • Work with finance teams to ensure accurate tracking and reporting of marketing expenditures and return on investment.

Qualifications:

A Bachelor's degree in Marketing, Business Administration, or a related discipline; an MBA is preferred.

  • Experience in grocery, consumer packaged goods, or related food industries.
  • Knowledge of trade and shopper marketing methodologies.
  • Over 10 years of marketing experience, with a minimum of 5 years in a leadership capacity within the food sector.
  • Demonstrated success in formulating and executing effective retail marketing strategies.
  • Experience managing online sales platforms, including Amazon and other retail channels.
  • Expertise in media planning, search engine marketing, and optimization.
  • Strong analytical and problem-solving skills.
  • In-depth understanding of retail trends, consumer behavior, and the food industry landscape.
  • Exceptional leadership, communication, and interpersonal skills.
  • Experience in budget management and collaboration with retail partners.
  • Proficiency in digital marketing tools and analytics.
  • Able to thrive in a fast-paced, dynamic environment.
  • Creativity combined with effective execution capabilities.


  • Iron Ridge, Wisconsin, United States PS Seasonings Full time

    Position OverviewThe Head of Retail Marketing Strategy is tasked with crafting and executing innovative marketing plans aimed at boosting sales, enhancing brand recognition, and fostering customer loyalty within the food sector. This role demands a comprehensive grasp of the food industry, consumer trends, digital commerce, advertising strategies, and retail...


  • Iron Ridge, Wisconsin, United States PS Seasonings Full time

    Position OverviewThe Head of Retail Marketing Strategy is tasked with crafting and executing innovative marketing strategies aimed at enhancing sales, brand recognition, and customer loyalty within the food sector. This role demands an in-depth knowledge of the food industry, consumer preferences, digital commerce, paid advertising, and retail dynamics. The...


  • Iron Ridge, Wisconsin, United States PS Seasonings Full time

    Position OverviewThe Head of Retail Marketing Strategy is tasked with crafting and executing innovative marketing strategies aimed at boosting sales, enhancing brand recognition, and fostering customer loyalty across diverse channels within the food sector. This position demands a comprehensive understanding of the food market, consumer preferences, digital...


  • Iron Ridge, Wisconsin, United States PS Seasonings Full time

    Position OverviewThe Head of Meat Marketing Strategy is tasked with spearheading the formulation and implementation of strategic marketing programs aimed at boosting sales, enhancing brand image, and cultivating customer loyalty within both B2B and D2C markets across diverse channels. This position demands extensive knowledge of the food sector, particularly...


  • Iron Ridge, Wisconsin, United States PS Seasonings Full time

    Position OverviewThe Head of Meat Marketing Strategy is tasked with spearheading the formulation and implementation of strategic marketing plans aimed at boosting sales, enhancing brand image, and cultivating customer loyalty within both B2B and D2C sectors across diverse channels. This position demands extensive knowledge of the food sector, including...


  • Iron Ridge, Wisconsin, United States PS Seasonings Full time

    Position OverviewThe Head of Meat Marketing Strategy is tasked with spearheading the formulation and implementation of strategic marketing plans aimed at boosting sales, elevating brand visibility, and nurturing customer loyalty within both B2B and D2C sectors across diverse channels. This position demands extensive knowledge of the food sector, particularly...


  • Iron Ridge, Wisconsin, United States PS Seasonings Full time

    Position OverviewThe Head of Meat Marketing Strategy is tasked with spearheading the formulation and implementation of strategic marketing plans aimed at boosting sales, enhancing brand visibility, and cultivating customer loyalty within both B2B and D2C markets across diverse channels. This position demands extensive knowledge of the food sector,...


  • Iron Ridge, Wisconsin, United States PS Seasonings Full time

    Position OverviewThe Head of Meat Marketing Strategy is tasked with spearheading the formulation and implementation of strategic marketing plans aimed at boosting sales, enhancing brand image, and cultivating customer loyalty within both B2B and D2C markets across diverse channels. This position demands extensive knowledge of the food sector, particularly in...


  • Iron Ridge, Wisconsin, United States PS Seasonings Full time

    Position OverviewThe Retail Marketing Director is tasked with crafting and executing innovative marketing strategies aimed at enhancing sales, elevating brand recognition, and fostering customer loyalty across diverse channels within the food sector. This position demands an in-depth comprehension of the food market, consumer preferences, digital commerce,...


  • Iron Ridge, Wisconsin, United States PS Seasonings Full time

    Position OverviewThe Senior Director of Meat Industry Promotions is tasked with spearheading the formulation and implementation of strategic marketing plans aimed at boosting sales, enhancing brand visibility, and cultivating customer loyalty within both B2B and D2C sectors across diverse channels. This role demands extensive knowledge of the food sector,...


  • Iron Ridge, Wisconsin, United States PS Seasonings Full time

    Job SummaryWe are seeking a highly motivated and organized Sales Representative to join our team at PS Seasonings. As a key member of our sales team, you will be responsible for driving sales growth and building strong relationships with our customers.Key ResponsibilitiesSales Objectives: Work towards achieving sales targets and goals, while maintaining a...


  • Lime Ridge, Wisconsin, United States Sapphire Ventures Full time

    About the RoleWe are seeking a highly skilled Category Management Manager to join our team at Sapphire Ventures. As a key member of our organization, you will be responsible for managing and optimizing our product categories to drive business growth and profitability.Key ResponsibilitiesDevelop and implement category management strategies to improve sales,...


  • Lime Ridge, Wisconsin, United States BlueWave Solutions Full time

    **About BlueWave Solutions**We are a leading media company in the fields of Bitcoin, Blockchain, and digital currencies, with a strong presence in the German market. Our team is dedicated to providing high-quality content to our audience of over one million readers per month.**Our Team**We are a dynamic team of over 20 employees, working together to create...


  • Iron Ridge, United States PS Seasonings Full time

    Job DescriptionJob DescriptionThe Director of Retail Marketing is responsible for developing and implementing strategic marketing initiatives to drive sales, brand awareness, and customer loyalty across a variety of channels in the food industry. This role requires a deep understanding of the food industry, consumer behavior, digital sales, paid advertising...


  • Iron Ridge, United States PS Seasonings Full time

    Job DescriptionJob DescriptionThe Director of Retail Marketing is responsible for developing and implementing strategic marketing initiatives to drive sales, brand awareness, and customer loyalty across a variety of channels in the food industry. This role requires a deep understanding of the food industry, consumer behavior, digital sales, paid advertising...


  • Iron Ridge, United States PS Seasonings Full time

    Job DescriptionJob DescriptionThe Director of Meat Industry Marketing is responsible for leading the development and execution of strategic marketing initiatives to drive sales, enhance brand reputation, and foster customer loyalty in the B2B and D2C space across a variety of channels. This role requires deep expertise in the food industry, including an...


  • Park Ridge, Illinois, United States Acosta Sales & Marketing Full time

    Position: Retail Account ManagerCompany: Acosta Sales & MarketingLocation: RemoteFunction: MerchandisingEmployment Type: Full-timeBenefits: - Comprehensive medical, dental, and vision coverage - Company-sponsored life insurance and disability programs - 401k retirement plan - Generous Paid Time Off (PTO) policyRole Overview:Are you ready to take on the...


  • Stony Ridge, Ohio, United States East Coast Toyota Full time

    Exciting Opportunity Awaits!East Coast Toyota is on the lookout for a dynamic individual to join our innovative marketing team. This is a newly established, in-house role that offers a unique chance to make a significant impact with your marketing skills.Key Responsibilities:Design and implement comprehensive marketing strategies across various platforms,...


  • Basking Ridge, United States Daiichi Sankyo Full time

    Join a Legacy of Innovation 110 Years and Counting! Daiichi Sankyo Group is dedicated to the creation and supply of innovative pharmaceutical therapies to improve standards of care and address diversified, unmet medical needs of people globally by leveraging our world-class science and technology. With more than 100 years of scientific expertise and a...


  • Basking Ridge, United States BioSpace, Inc. Full time

    Job Details Join a Legacy of Innovation 110 Years and Counting! Daiichi Sankyo Group is dedicated to the creation and supply of innovative pharmaceutical therapies to improve standards of care and address diversified, unmet medical needs of people globally by leveraging our world-class science and technology. With more than 100 years of scientific expertise...


  • Basking Ridge, New Jersey, United States Daiichi Sankyo Full time

    Join a Legacy of Innovation 110 Years and CountingDaiichi Sankyo Group is dedicated to the creation and supply of innovative pharmaceutical therapies to improve standards of care and address diversified, unmet medical needs of people globally by leveraging our world-class science and technology. With more than 100 years of scientific expertise and a presence...


  • Basking Ridge, United States Daiichi Sankyo Full time

    Join a Legacy of Innovation 110 Years and Counting!Daiichi Sankyo Group is dedicated to the creation and supply of innovative pharmaceutical therapies to improve standards of care and address diversified, unmet medical needs of people globally by leveraging our world-class science and technology. With more than 100 years of scientific expertise and a...


  • Wheat Ridge, Colorado, United States Integrity Marketing Group Full time

    About Integrity Marketing Group: Integrity Marketing Group is a leading independent distributor of life, health, and wealth insurance products, committed to providing innovative solutions to agents and clients. With a strong focus on technology, we strive to enhance the experience for our partners and their clients. Our mission is to empower individuals to...


  • Oak Ridge, Tennessee, United States Boston Government Services, LLC Full time

    Job OverviewBoston Government Services, LLC is in search of a dynamic leader for the role of Director within its Energy & Environment Business Unit.As a prominent engineering, technology, and security firm, Boston Government Services is dedicated to advancing missions of national significance for government initiatives, national laboratories, and security...


  • Chestnut Ridge, United States Creative Kids Full time

    At Creative Kids, a leading toy manufacturer, we are dedicated to crafting and promoting delightful, intuitive products that engage children globally in enriching and productive experiences. Our mission is straightforward: to foster confidence, stimulate creativity, and ignite imaginations. As the Head of Product Innovation, you will spearhead a team of...


  • Iron Ridge, United States PS Seasonings Full time

    Job DescriptionJob DescriptionWe are a leading, family-owned seasoning and food smoking equipment company dedicated to creating high-quality, flavorful products that enhance culinary experiences for the people and companies that make and consume food. Our team is passionate about innovation and excellence, and we are looking for a talented Product...

  • Sr. Specialist

    2 weeks ago


    Basking Ridge, United States Daiichi Sankyo Full time

    Join a Legacy of Innovation 110 Years and Counting!Daiichi Sankyo Group is dedicated to the creation and supply of innovative pharmaceutical therapies to improve standards of care and address diversified, unmet medical needs of people globally by leveraging our world-class science and technology. With more than 120 years of scientific expertise and a...

  • Saddle Stitch Operator

    3 months ago


    Iron Ridge, United States Quad Full time

    As a global marketing experience company, Quad’s goal is to help our clients win every day. We use our data-driven integrated marketing and manufacturing platform to streamline solutions for our clients, reduce friction and enhance their marketing spend effectiveness. We’ve built a rich legacy by believing in our people, allowing them to act like owners...

  • Head Coach

    1 week ago


    Wheat Ridge, United States Orangetheory - Franchise #0354 Full time $51,000 - $72,000

    Job DescriptionJob DescriptionBenefits:401(k) matchingBonus based on performanceCompany partiesCompetitive salaryDental insuranceFree food & snacksHealth insurancePaid time offTraining & developmentVision insuranceWellness resourcesHEAD COACH / COMMUNITY ACTIVATORAre you passionate about driving fitness results in your community? Do you feel you can INSPIRE...


  • Basking Ridge, New Jersey, United States Verizon Full time

    About Verizon Verizon stands as a premier provider of technology and communication services, revolutionizing global connectivity. We are a network of individuals dedicated to making a difference, listening to our communities, and striving for impactful change. If you are driven by purpose and resilience, consider a career with us, where you will find the...


  • Tennessee Ridge, Tennessee, United States The Ladders Full time

    Who You'll Collaborate With: We are seeking a Retail Alternatives Investment Specialist to join our dynamic sales team focused on the US market. This team is dedicated to enhancing the sales and service of all Alternative products through our network of Intermediary Distributors and their Financial Advisors. The selected candidate will engage closely with...


  • Basking Ridge, United States Daiichi Sankyo Full time

    Join a Legacy of Innovation 110 Years and Counting!Daiichi Sankyo Group is dedicated to the creation and supply of innovative pharmaceutical therapies to improve standards of care and address diversified, unmet medical needs of people globally by leveraging our world-class science and technology. With more than 100 years of scientific expertise and a...


  • Iron Ridge, United States PS Seasonings Full time

    Job DescriptionJob DescriptionAt PS Seasoning, our craft is flavor. A three-generation strong company, we believe that the best recipes are passed down from one generation to the next. From the award-winning food products we make to the customers we serve, our commitment to excellence is the foundation of everything we do. Just like the recipes we create,...