Marketing Strategy Coordinator
2 months ago
Exciting Opportunity Awaits
East Coast Toyota is on the lookout for a dynamic individual to join our innovative marketing team. This is a newly established, in-house role that offers a unique chance to make a significant impact with your marketing skills.
Key Responsibilities:
- Design and implement comprehensive marketing strategies across various platforms, including digital, email, and social media.
- Utilize advertising analytics, market research, and competitive insights to determine the optimal media mix and investment strategies tailored to specific markets.
- Develop and maintain baseline reports to monitor the effectiveness of marketing initiatives and campaigns, providing actionable recommendations for strategic enhancements.
- Conduct regular evaluations of key performance indicators to uncover growth opportunities and enhance efficiency across all marketing channels.
- Analyze PPC and SEO performance metrics, focusing on organic and paid traffic, as well as keyword effectiveness, to identify areas for improvement.
- Support return on investment (ROI) assessments to aid in strategic planning, vendor evaluation, and budget management.
- Communicate complex data and technical concepts in a clear and engaging manner, showcasing exceptional written, verbal, and visual presentation skills.
Please Note: We do not work with agencies.
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