Head of Meat Marketing Strategy

1 week ago


Iron Ridge, Wisconsin, United States PS Seasonings Full time
Position Overview

The Head of Meat Marketing Strategy is tasked with spearheading the formulation and implementation of strategic marketing plans aimed at boosting sales, elevating brand visibility, and nurturing customer loyalty within both B2B and D2C sectors across diverse channels. This position demands extensive knowledge of the food sector, particularly in market dynamics, digital marketing, ecommerce, paid media, and sales support content tailored for BBQ aficionados, butcher shops, meat markets, and meat processors of all scales.

Key Responsibilities:

  • Strategic Marketing Development: Design and execute thorough B2B marketing strategies to enhance market penetration, amplify brand recognition, and stimulate sales of PS Seasoning products tailored for the meat sector.
  • Product Marketing Execution: Formulate and implement marketing initiatives for Pro Smoker products, encompassing both consumer and commercial meat smokers, dry aging solutions, and accessories.
  • Retail Marketing Strategy: Create and execute comprehensive retail marketing strategies to boost brand visibility and sales growth across various platforms, including the company website and major ecommerce sites.
  • Market Analysis: Identify significant market opportunities and devise plans to leverage them, including product launches and promotional campaigns.
  • Trend Monitoring: Keep abreast of market trends, competitor actions, and customer feedback to guide strategic marketing decisions.
  • Sales Enablement: Collaborate with sales leadership to develop a marketing strategy and content plan that enhances customer experiences and drives sales activities.
  • Digital Marketing Leadership: Oversee digital marketing initiatives, including agency collaboration, paid media strategies, and search engine optimization.
  • Email and Print Campaigns: Manage marketing campaigns across email and print platforms to foster customer engagement and retention.
  • Promotional Planning: Organize and execute promotional activities, social media content, and ambassador programs.
  • Trade Show Participation: Coordinate participation in industry trade shows to showcase products and build professional relationships.
  • Data-Driven Decisions: Utilize analytics to evaluate the success of marketing efforts and inform future strategies.
  • Collaboration with R&D: Work closely with the research and development team to integrate consumer insights into product and marketing strategies.
  • Cross-Departmental Coordination: Partner with sales, product development, supply chain, and finance teams to ensure cohesive marketing efforts and product availability.

Brand Oversight:

  • Manage the positioning, messaging, and branding of products to ensure alignment with corporate objectives.
  • Maintain brand standards that reflect the company’s ethos and resonate with target demographics.
  • Supervise the creation and execution of brand messaging across relevant channels.
  • Collaborate with product development to ensure marketing strategies align with product offerings.

Financial Management:

  • Develop and oversee the marketing budget, ensuring alignment with business goals.
  • Monitor and report on marketing campaign effectiveness, adjusting strategies as necessary to optimize performance.
  • Work with finance to ensure accurate forecasting and reporting of marketing expenses and return on investment.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  • 10+ years of marketing experience, with a minimum of 5 years in a leadership role within the meat or closely related food industry.
  • In-depth knowledge of the food sector, including market trends and consumer behavior.
  • Proven experience in crafting and executing successful B2B and D2C marketing strategies.
  • Expertise in paid media planning, buying, and search engine optimization.
  • Strong background in ecommerce.
  • Exceptional leadership, communication, and interpersonal skills.
  • Experience in managing marketing budgets effectively.
  • Strong analytical and problem-solving capabilities.
  • Proficiency in digital marketing tools and data analytics platforms; experience with Shopify is a plus.
  • Able to thrive in a fast-paced, dynamic environment.
  • Combination of creativity and strong execution skills.


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