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B2B Marketing Coordinator

2 months ago


Wheat Ridge, Colorado, United States Integrity Marketing Group Full time
About Integrity Marketing Group:

Integrity Marketing Group is a leading independent distributor of life, health, and wealth insurance products, committed to providing innovative solutions to agents and clients. With a strong focus on technology, we strive to enhance the experience for our partners and their clients. Our mission is to empower individuals to safeguard their life, health, and wealth, ensuring they are prepared for a prosperous future.

Position Overview:

We are seeking a driven and enthusiastic marketing professional to join our dynamic team. This role will report directly to the Director of Marketing Communications and will be instrumental in developing and managing lead generation initiatives within our B2B sector. The successful candidate will play a key role in aligning marketing strategies with our internal technological frameworks.

Key Responsibilities:
  • Strategic Marketing: Develop and execute comprehensive marketing strategies to enhance client engagement and drive lead generation in the B2B sector.
  • Lead Conversion Optimization: Utilize data analytics and client insights to improve lead conversion rates across various platforms, including digital and traditional channels.
  • Digital Campaign Management: Design and oversee B2B digital marketing campaigns, focusing on email marketing, social media outreach, and content creation to foster lead growth.
  • Internal Communication: Facilitate effective communication between Marketing, Operations, Sales, and Leadership to ensure alignment on all marketing initiatives.
  • External Communication: Manage communication channels with clients, partners, and industry stakeholders through various mediums, including email and social media.
  • Program Administration: Oversee marketing programs with an emphasis on process efficiency and growth, including seminar marketing and digital outreach.
  • Social Media Management: Cultivate and manage the B2B social media presence to enhance brand visibility and engagement.
  • Performance Analysis: Employ analytics tools to assess and report on marketing campaign performance, driving continuous improvement through data-driven decisions.
  • Creative Development: Design and produce marketing materials in both digital and print formats, focusing on effective web design and compelling copywriting.
  • Copywriting: Craft engaging content for various platforms, including websites, social media, and email communications.
  • Email Campaign Management: Develop high-impact email campaigns, manage audience segmentation, and oversee lead distribution.
  • Marketing Automation: Integrate lead generation efforts with marketing automation tools to enhance tracking and data management.
Qualifications:
  • Education: A degree in Marketing, Business, Communications, or a related field.
  • Experience: At least two years of experience in lead generation through both digital and traditional marketing channels.
  • Email Marketing: Proven experience in managing email marketing campaigns.
  • Digital Marketing: Strong background in digital marketing, including social media, Google Ads, and content marketing.
  • Website Management: Experience in managing and designing websites is preferred.
  • Copywriting: Exceptional copywriting skills are essential.
  • Communication: Strong communication and interpersonal skills.
  • Creative Skills: Experience in design and content creation is advantageous.
  • Analytical Skills: Strong analytical and problem-solving abilities.
  • Project Management: Ability to manage multiple projects effectively and meet deadlines.
  • Team Collaboration: Excellent teamwork and collaboration skills.
  • Attention to Detail: Highly organized and detail-oriented.
  • Self-Motivated: A proactive and innovative approach to work.
Integrity Marketing Group is an Equal Opportunity Employer, committed to fostering a diverse and inclusive workplace.