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Head of Meat Marketing Strategy

2 months ago

Iron Ridge, Wisconsin, United States PS Seasonings Full time
Position Overview

The Head of Meat Marketing Strategy is tasked with spearheading the formulation and implementation of strategic marketing plans aimed at boosting sales, enhancing brand visibility, and cultivating customer loyalty within both B2B and D2C markets across diverse channels. This position demands extensive knowledge of the food sector, particularly in understanding market dynamics, digital marketing, ecommerce, paid media, and sales support content tailored for BBQ aficionados, butcher shops, meat markets, and meat processors of all scales.

Key Responsibilities

Strategic Marketing Leadership:

  • Design and execute comprehensive B2B marketing strategies to expand market presence, elevate brand recognition, and drive sales of PS Seasoning products within the meat sector.
  • Formulate and implement marketing strategies for Pro Smoker offerings, including consumer and commercial meat smokers, dry aging units, and related accessories.
  • Devise and execute thorough retail marketing strategies to enhance brand visibility, market share, and sales growth across various platforms including the company website, Amazon, and Webstaurant.
  • Identify significant market opportunities and develop actionable plans to leverage them, including product launches, promotional campaigns, and seasonal marketing initiatives.
  • Monitor industry trends, competitor actions, and customer feedback to guide strategic marketing decisions.
  • Establish a sales enablement marketing strategy and content plan in collaboration with the sales leadership to enhance customer experience and drive sales effectiveness.
  • Lead digital marketing initiatives, including agency collaboration, paid media strategy, and search engine optimization.
  • Manage email and print marketing campaigns to foster customer engagement and retention.
  • Plan and execute promotional activities, social media content marketing, and ambassador programs.
  • Coordinate paid sponsorships and chef collaborations to boost brand credibility and customer product knowledge.
  • Organize and engage in trade exhibitions to showcase products, drive sales, and strengthen industry relationships.
  • Utilize data analytics to evaluate the effectiveness of marketing efforts and make informed decisions.
  • Collaborate with the R&D team to integrate consumer insights into product development and marketing strategies.
  • Work closely with sales, product development, supply chain, and finance teams to ensure alignment on marketing initiatives and product availability.

Brand Management:

  • Oversee the positioning, messaging, and branding of the company's offerings to ensure consistency with corporate objectives.
  • Maintain brand guidelines that reflect the company's ethos and resonate with target demographics.
  • Direct the development and execution of brand positioning and messaging across relevant channels.
  • Collaborate with the product development team to align marketing strategies with product offerings.

Budget Management:

  • Develop and oversee the marketing budget, ensuring alignment with overall business goals and financial targets.
  • Monitor and report on the effectiveness of marketing campaigns, adjusting strategies as necessary to optimize performance and budget efficiency.
  • Partner with the finance team to ensure accurate forecasting and reporting of marketing expenditures and return on investment.
Qualifications
  • Bachelor's degree in Marketing, Business Administration, or a related discipline; MBA preferred.
  • 10+ years of marketing experience, with a minimum of 5 years in a leadership capacity within the meat industry or a closely related food sector.
  • In-depth knowledge of the food industry, including market trends, consumer behavior, and regulatory considerations.
  • Demonstrated success in developing and executing effective B2B and D2C marketing strategies.
  • Expertise in paid media strategy and execution, search engine marketing, and SEO.
  • Proven experience in ecommerce.
  • Strong leadership, communication, and interpersonal skills.
  • Experience in managing marketing budgets.
  • Strong analytical and problem-solving capabilities.
  • Proficiency in digital marketing tools and data analytics platforms; experience with Shopify management is a plus.
  • Ability to thrive in a fast-paced, dynamic environment.
  • A blend of creativity and strong execution skills.