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Retail Marketing Director

2 months ago

Iron Ridge, Wisconsin, United States PS Seasonings Full time
Position Overview

The Retail Marketing Director is tasked with crafting and executing innovative marketing strategies aimed at enhancing sales, elevating brand recognition, and fostering customer loyalty across diverse channels within the food sector. This position demands an in-depth comprehension of the food market, consumer preferences, digital commerce, advertising, and retail dynamics. The Director will work in tandem with various departments to meet organizational goals in a rapidly expanding environment.

Key Responsibilities:

Strategic Development & Implementation:

  • Formulate and implement all-encompassing retail marketing strategies to boost brand presence, market penetration, and revenue growth through platforms such as the company website, Amazon, and specialty retail outlets.
  • Identify significant market opportunities and devise strategies to leverage them, including product introductions, promotional initiatives, and seasonal marketing campaigns.
  • Analyze market trends, competitor behavior, and consumer insights to guide strategic planning.
  • Develop a sales enablement marketing framework in collaboration with the sales leadership to enhance customer experiences and drive sales effectiveness.
  • Oversee digital marketing initiatives, including agency collaboration, media planning, and search engine optimization.
  • Manage email and traditional marketing campaigns to enhance customer engagement and retention.
  • Plan and execute promotional activities, social media content strategies, and ambassador programs.
  • Coordinate sponsorships and chef collaborations to strengthen brand authority and outreach.
  • Participate in trade exhibitions to showcase products, drive sales, and cultivate industry relationships.
  • Utilize analytics to assess the effectiveness of marketing efforts and make informed decisions.
  • Collaborate with the R&D team to integrate consumer feedback into product innovation and marketing approaches.
  • Engage closely with sales, product development, supply chain, and finance teams to ensure cohesive marketing strategies and product availability.

Brand Oversight:

  • Supervise the creation and execution of brand messaging and positioning across all retail platforms.
  • Ensure consistent brand representation that aligns with the company’s overarching goals and values.
  • Collaborate with product development teams to synchronize marketing strategies with product offerings.

Financial Management:

  • Develop and oversee the retail marketing budget, ensuring alignment with overall business objectives and financial targets.
  • Monitor and evaluate the effectiveness of marketing campaigns, adjusting strategies as necessary to optimize performance and budget efficiency.
  • Work with the finance department to ensure accurate forecasting and reporting of marketing expenditures and return on investment.

Qualifications:

A Bachelor's degree in Marketing, Business Administration, or a related discipline; an MBA is preferred.

  • Experience in grocery, consumer packaged goods, or related food industries.
  • Familiarity with trade and shopper marketing methodologies.
  • Over 10 years of marketing experience, with a minimum of 5 years in a leadership capacity within the food sector.
  • Demonstrated success in developing and executing effective retail marketing strategies.
  • Proven experience managing online sales, Amazon operations, and other retail platforms.
  • Expertise in media planning, buying, and search engine optimization.
  • Strong analytical and problem-solving skills.
  • Comprehensive understanding of retail dynamics, consumer behavior, and food industry trends.
  • Exceptional leadership, communication, and interpersonal abilities.
  • Experience in budget management and collaboration with retail partners.
  • Proficiency in digital marketing tools and analytics.
  • Able to thrive in a fast-paced, dynamic environment.
  • Creative mindset combined with strong execution capabilities.