Public Relations and Channel Marketing Specialist

2 weeks ago

Atlanta, Georgia, United States Geekplus America Inc Full time
Job Overview

Position: PR & Channel Marketing Manager

Company: Geek+ America Inc

Geek+ is a pioneering robotics technology firm focused on intelligent logistics solutions. Established in 2015 and based in Beijing, China, the company has emerged as the leading independent logistics robotics provider globally, with a footprint of over 300 projects worldwide. Our clientele includes Fortune 500 companies and industry leaders across retail, apparel, automotive, e-commerce, manufacturing, and beyond. With a workforce exceeding 1800 employees, Geek+ operates in various regions including China, Japan, Hong Kong, Singapore, Germany, the UK, and the US.

We are seeking a PR & Channel Marketing Manager to implement our marketing and communication strategies in the US, contributing to the expansion of our business. This role will support the head of marketing in executing a range of activities including public relations initiatives, channel partner collaborations, media engagement, event marketing, content creation, and digital marketing efforts.

Key Responsibilities
  • Public Relations: Develop and manage comprehensive PR campaigns from inception to evaluation, including:
    • Creating brand materials such as press releases, articles, press kits, infographics, pitch notes, invitations, blog posts, and award submissions.
    • Generating earned media coverage focused on Geek+'s product offerings, including event participation and product launches.
    • Media/Partner/Vendor Relations: Build and maintain robust relationships with national media and brand partners in the U.S., while supporting global PR initiatives.
  • Channel Marketing: Collaborate closely with channel partners to devise effective co-marketing strategies and campaigns:
    • Formulate and execute brand positioning and strategy tailored for partner marketing across various channels.
    • Design channel-specific strategies aligned with upcoming product launches.
    • Establish measurement frameworks to align with campaign objectives, utilizing data-driven methodologies to enhance marketing effectiveness.
    • Identify collaborative opportunities across U.S. and global teams to streamline strategies and drive success.
  • Event Marketing: Assist the U.S. team with marketing communications strategies before and after events.
  • Content Development: Collaborate with U.S. and global teams to produce social media, web, and print content that aligns with our brand voice.
Qualifications
  • Bachelor's Degree in Public Relations, Journalism, English, or a related field.
  • 5-6 years of experience in Public Relations, preferably with corporate brands; agency experience is a plus.
  • Strong business acumen with a solid understanding of B2B marketing and communications.
  • Exceptional writing skills with the ability to adapt tone and style for different audiences.
  • Proficient in crafting PR presentations that effectively communicate campaign concepts and outcomes.
  • Ability to define and monitor performance metrics.
  • Passion for technology and an interest in robotics and logistics.
  • Willingness to work in a dynamic, multicultural environment that requires adaptability and quick thinking.
  • Availability for travel related to trade shows and promotional activities.

GeekPlus is an Equal Opportunity-Affirmative Action Employer, welcoming applications from individuals of diverse backgrounds including minorities, women, individuals with disabilities, veterans, and those of various gender identities and sexual orientations.

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