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Public Relations and Channel Marketing Specialist

2 months ago

Atlanta, Georgia, United States Geekplus America Inc Full time
Job Overview

Position: PR & Channel Marketing Manager

Company: Geek+ America Inc

Geek+ is a pioneering robotics technology firm specializing in intelligent logistics solutions. Established in 2015 and based in Beijing, China, Geek+ has emerged as the leading independent logistics robotics provider globally, managing over 300 projects worldwide. Our clientele includes Fortune 500 companies and industry leaders across retail, apparel, automotive, e-commerce, manufacturing, and beyond. With a workforce exceeding 1800 employees, we operate in multiple regions including China, Japan, Hong Kong, Singapore, Germany, the UK, and the US.

We are seeking a PR & Channel Marketing Manager to assist in executing our marketing and communications strategy in the US, contributing to the growth of our business. This role will support the head of marketing in various activities, including public relations initiatives, collaboration with channel partners on co-marketing strategies, media engagement, event promotion, content creation, and digital marketing efforts.

Key Responsibilities
  • Public Relations: Develop and implement comprehensive PR campaigns, overseeing all phases from strategy formulation to execution and assessment.
    • Craft compelling brand content, including press releases, articles, press kits, infographics, pitch notes, invitations, blog entries, and award submissions.
    • Generate earned media coverage focused on Geek+'s product offerings, including event participation and new product unveilings.
    • Media/Partner/Vendor Relations: Build and maintain robust relationships with national media and brand partners in the U.S., while supporting global PR initiatives.
  • Channel Marketing: Collaborate closely with channel partners to develop effective co-marketing strategies and campaigns.
    • Create and implement marketing strategies tailored for partners, integrating brand positioning across owned, earned, and paid media.
    • Formulate channel-specific strategies aligned with upcoming product launches.
    • Establish a measurement framework to evaluate campaign performance, utilizing data-driven insights to enhance marketing effectiveness.
    • Identify collaborative opportunities across U.S. and global teams to streamline efforts and drive mutual success.
  • Event Marketing: Assist the U.S. team with marketing communications strategies before and after events.
  • Content Development: Provide support to both U.S. and global teams in creating social media, web, and print content that aligns with our brand voice.
Qualifications
  • Bachelor’s Degree in Public Relations, Journalism, English, or a related field.
  • A minimum of 5-6 years of experience in Public Relations, preferably with corporate brands; agency experience is a plus.
  • Strong business acumen with a solid understanding of B2B marketing and communications.
  • Exceptional writing skills, with the ability to adapt voice and tone for different audiences.
  • Proficient in developing PR presentations that convey campaign concepts from inception through launch and beyond.
  • Capable of defining and tracking performance metrics effectively.
  • A genuine interest in technology, particularly in robotics and logistics.
  • Willingness to thrive in a fast-paced, multicultural, and multilingual environment, demonstrating flexibility and quick thinking.
  • Availability for travel related to trade shows and promotional activities.

GeekPlus is an Equal Opportunity-Affirmative Action Employer, welcoming applications from all individuals regardless of race, gender, disability, veteran status, gender identity, or sexual orientation.