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Public Relations Specialist

2 months ago

Atlanta, Georgia, United States Advanced Clinical Consultants, LLC Full time

Company Overview

Welcome to Advanced Clinical Consultants, LLC, a dynamic healthcare consulting firm dedicated to enhancing the quality of care in various healthcare sectors. Our services encompass hospice and palliative care, home health, direct nursing services, infusion services, private-duty nursing, post-operative care, healthcare operations, workflow optimization, staffing solutions, and training programs for certified nursing assistants (CNA) and certified medication aides (CMA). We are committed to serving our communities with excellence.

Position Overview

Job Summary: We are in search of a skilled and experienced Independent Contractor-Communications Specialist to join our team. This role involves developing and executing comprehensive communication strategies that align with our organizational objectives. The ideal candidate will possess a robust background in writing, public relations, and digital media, demonstrating the ability to manage multiple projects effectively while adhering to deadlines.

Key Responsibilities:

  • Content Development: Create high-quality written materials for diverse platforms, including press releases, blog entries, newsletters, social media content, and marketing collateral.
  • Strategic Communication Planning: Formulate and implement communication strategies that resonate with the company's mission and target demographics, thereby enhancing brand visibility and engagement.
  • Media Engagement: Cultivate and sustain relationships with media representatives, prepare press materials, and coordinate outreach efforts to secure coverage in pertinent publications.
  • Social Media Strategy: Develop and oversee content for social media platforms, such as Facebook, Twitter, LinkedIn, and Instagram, to bolster brand recognition and interact with audiences.
  • Campaign Management: Design and execute communication campaigns, including promotional initiatives and public relations events, to foster engagement and support organizational goals.
  • Stakeholder Engagement: Collaborate with internal teams and external partners to ensure consistent messaging and effective communication across all channels.
  • Market Analysis: Conduct research to gain insights into industry trends, audience preferences, and competitive dynamics, utilizing findings to inform communication strategies.
  • Brand Consistency: Ensure all communications reflect the company's brand voice and messaging standards, maintaining a unified and professional image.
  • Crisis Management: Develop and execute crisis communication strategies as necessary, providing guidance on messaging and managing public perception during challenging circumstances.
  • Performance Metrics: Monitor and evaluate the effectiveness of communication initiatives, leveraging metrics and feedback to refine strategies and enhance outcomes.

Qualifications:

  • Experience: Demonstrated experience as a Communications Specialist, Public Relations Specialist, or in a comparable role, ideally in a freelance or consultancy context.
  • Skills: Exceptional written and verbal communication abilities, with a talent for crafting engaging messages tailored to diverse audiences.
  • Technical Skills: Proficiency in content management systems, social media platforms, and communication tools.
  • Creative Thinking: Strong problem-solving skills and creativity, with the capacity to devise innovative communication strategies and content.
  • Project Coordination: Proven ability to manage multiple projects concurrently, prioritize tasks, and meet deadlines independently.
  • Educational Background: Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related discipline.
  • Adaptability: Willingness to adjust to varying client needs and thrive in a fast-paced environment.

Preferred Qualifications:

  • Industry Insight: Familiarity with specific sectors relevant to the clientele.
  • Portfolio: A demonstrated portfolio showcasing previous work, including writing samples, campaign documentation, and media placements.

If you meet the qualifications and are dedicated to delivering high-quality communication strategies, we encourage you to consider this opportunity.