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Public Relations and Channel Marketing Specialist

2 months ago

Atlanta, Georgia, United States Geekplus America Inc Full time
Job Overview

Position: PR & Channel Marketing Manager

Company: Geek+ America Inc

Geek+ is a pioneering robotics technology firm specializing in intelligent logistics solutions. Established in 2015 and based in Beijing, China, the company has emerged as the largest independent logistics robotics provider globally, with over 300 projects across various regions. Our clientele includes Fortune 500 companies and leaders in sectors such as retail, apparel, automotive, e-commerce, and manufacturing. With a workforce exceeding 1800 employees, Geek+ operates in multiple countries including China, Japan, Hong Kong, Singapore, Germany, the UK, and the US.

We are seeking a PR & Channel Marketing Manager to assist in executing our marketing and communications strategy in the US, contributing to the growth of our business. This role will support the head of marketing across various initiatives, including public relations strategies, channel partner collaborations, media relations, event marketing, content creation, and digital marketing efforts.

Key Responsibilities

  • Public Relations: Develop and implement comprehensive PR campaigns, including strategy formulation, execution, and assessment.
    • Create compelling brand content such as press releases, articles, press kits, infographics, pitch notes, invitations, blog posts, and award submissions.
    • Generate earned media coverage focused on Geek+'s product offerings, including event participation and new product introductions.
    • Media/Partner/Vendor Relations: Foster robust relationships with national media and brand partners in the U.S., while supporting global PR initiatives.
  • Channel Marketing: Collaborate closely with channel partners to establish effective co-marketing strategies and campaigns.
    • Formulate and execute brand positioning and strategy for partner marketing, integrating it into campaigns across owned, earned, and paid channels.
    • Develop channel-specific strategies aligned with upcoming product launches.
    • Create a measurement plan and framework, ensuring alignment with campaign objectives and utilizing data-driven methodologies to enhance marketing effectiveness.
    • Identify opportunities for collaboration across U.S. and global teams to streamline efforts and drive success.
  • Event Marketing: Assist the U.S. team with pre-and-post marketing communications strategies for events.
  • Content Creation: Provide support to U.S. and global teams in producing social media, web/blog, and print content that aligns with our brand voice.

Qualifications

  • Bachelor’s Degree in Public Relations, Journalism, English, or a related field.
  • A minimum of 5-6 years of experience in Public Relations, particularly with corporate brands; agency experience is a plus.
  • Strong business acumen with a solid understanding of B2B marketing and communications.
  • Exceptional writing skills with the ability to adapt voice and tone for different audiences.
  • Proficient in crafting PR presentations that convey campaign concepts from inception through execution and post-launch analysis.
  • Capability to define and monitor performance metrics.
  • Enthusiasm for technology, with an interest in robotics and logistics being advantageous.
  • Willingness to thrive in a fast-paced, multicultural, and multilingual environment that requires adaptability and quick thinking.
  • Availability for travel related to trade shows and promotional activities.

GeekPlus is an Equal Opportunity-Affirmative Action Employer, welcoming applications from individuals of diverse backgrounds, including minorities, women, individuals with disabilities, veterans, and those identifying with various gender identities and sexual orientations.