Senior Marketing Communications Specialist

2 weeks ago

Atlanta, Georgia, United States Eberly & Collard Public Relations Full time
Job Overview

At Eberly & Collard Public Relations (ECPR), we are dedicated to fostering professional development in the realms of public relations, branding, advertising, digital marketing, social media, event management, influencer relations, and integrated marketing strategies. Our philosophy emphasizes that the unique strengths of our team members create unparalleled marketing opportunities for our clients while enhancing our service offerings daily. The mental health and well-being of our team are paramount, and we prioritize maintaining a healthy work-life balance. We believe that success is reflected in both professional and personal growth, benefiting our clients and our staff alike.

Position Summary:

Eberly & Collard Public Relations is a nationally recognized firm specializing in integrated marketing communications, branding, product positioning, thought-leadership initiatives, event planning, public/media relations, digital marketing, SEO, social media, and advertising. We are seeking a proactive, entrepreneurial individual to fill a senior role within our expanding team. This position offers an exciting opportunity for a Marketing Communications professional passionate about media engagement, writing, digital marketing, and managing high-profile client accounts.

Key Responsibilities:

  • Oversee client accounts to ensure compliance with various integrated marketing campaigns and program plans, ensuring client satisfaction and thorough documentation.
  • Enhance social and digital media strategies, including managing Google Ads, SEO, keyword research, and HubSpot email campaigns.
  • Demonstrate proficiency in technical SEO and SEMrush, generating detailed reports on performance.
  • Develop and implement strategic public relations, media relations, advertising, and digital marketing initiatives, acting as project manager across teams.
  • Manage deliverables, campaigns, and written content for clients, ensuring high-quality outputs.
  • Conduct market research to inform strategies that enhance clients' digital presence and brand reputation.
  • Supervise creative teams in video production, scripting, and distribution processes.
  • Guide junior team members in maintaining accurate media lists and reporting analytics.
  • Create and proof high-quality written materials, including press releases, editorials, and social media content, adhering to AP writing standards.
  • Build and maintain relationships with media professionals, including editors and journalists.
  • Lead influencer marketing programs, managing all aspects of program execution and reporting on results.
  • Develop engaging content across various platforms, including blogs and podcasts.
  • Prepare presentations and other communication materials to effectively convey data and insights.
  • Collaborate with team members to plan client events and media engagements.
  • Support agency owners in new business development and contract negotiations.

Qualifications:

The ideal candidate will possess exceptional interpersonal, management, and communication skills, with a strong background in public relations or digital marketing. A minimum of 3 to 6 years of post-college experience in a relevant agency setting is required, along with a bachelor's degree in Public Relations, Marketing, Communications, or a closely related field.

Compensation and Benefits:

  • Competitive salary based on experience and qualifications.
  • Incentive-based bonus program tied to performance metrics.
  • Comprehensive benefits package, including health, dental, vision, and retirement plans.
  • Flexible work arrangements available after performance milestones are met.
  • Opportunities for professional development and mentorship.

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