Communications and Media Relations Specialist

2 weeks ago

Atlanta, Georgia, United States Eberly & Collard Public Relations Full time
Job Overview

At Eberly & Collard Public Relations (ECPR), we are dedicated to nurturing professional development for individuals engaged in public relations, branding, advertising, digital marketing, social media, event coordination, influencer partnerships, and comprehensive marketing strategies. Our philosophy emphasizes that the unique talents of our team members generate unparalleled marketing opportunities for our clients while enhancing our service offerings daily. The mental health and well-being of our team members are paramount at ECPR. We prioritize ensuring our employees achieve a healthy balance in their professional and personal lives. We believe that success is reflected in both professional and personal growth, which ultimately benefits our clients as we witness these achievements in our staff.

Position Responsibilities:

  • Oversee the management of publication processes related to the agency's diverse library of print, digital, and e-newsletter publications; maintain subscriptions for magazines, trade journals, and other publications; collaborate with circulation departments, publishers, and advertising representatives to secure periodical subscriptions and media kits; monitor and report on received publications regularly; track and analyze client publicity coverage across various media outlets; create digital scans of print coverage and PDFs of online coverage for clients; and report on media placements, impressions, and other relevant details for various clients.
  • Support assigned client accounts to ensure a range of integrated marketing campaigns and program plans meet and exceed clients' expectations consistently.
  • Assist senior team members with strategic public relations, media relations, advertising, and digital marketing initiatives, campaigns, and media outreach.
  • Prepare and submit materials for advertising campaigns, including copy, imagery, ad forms, and media planning documents, while resizing and modifying photo submissions as needed.
  • Conduct market and media research, applying findings to documentation, projects, and campaigns.
  • Assist with social and digital media campaigns and content creation for the agency and assigned clients.
  • Maintain accurate and current media lists, publication databases, media kits, meeting agendas, reports, and client documentation.
  • Coordinate high-quality deliverables for senior team members, including written content, feature stories, press releases, media materials, social media content, ad copy, and client correspondence.
  • Create engaging blog posts, article series, and podcasts for the agency and its clients across various media platforms.
  • Collaborate with senior team members on agency and client status reports, meeting agendas and minutes, administrative support, media and competitor coverage analysis, and traditional and social media analytics.
  • Research, coordinate, and develop media kits, presentations, graphs, charts, infographics, and other forms of content and data communication.
  • Work closely with both junior and senior team members to assist with client events, trade shows, conferences, symposiums, press conferences, media tours, and digital and onsite press rooms.
  • Proactively support agency owners and senior team members.
  • Provide assistance to colleagues involved in digital marketing efforts, including various Search Engine Optimization (SEO) and HubSpot marketing automation campaigns. Training will be provided, but prior experience with HubSpot is preferred.
  • Exhibit consistent, positive values and actions that align with ECPR's ongoing mission and daily operations.

Qualifications:

The Atlanta office of ECPR is looking for a candidate with outstanding interpersonal, networking, verbal, and written communication skills, along with a collaborative mindset, to fulfill the role of an entry-level Public Relations Coordinator supporting our diverse client portfolio, senior colleagues, and industry sectors.

Applicants should possess prior agency experience or have completed a 3-month internship at a public relations agency or within a corporate environment.

A 4-year BA or BS degree in Public Relations, Marketing, Strategic Communications, or a closely related field is required.

Compensation and Benefits:

  • The salary range for this position is competitive and based on experience.
  • Eligibility for bonuses and team profit sharing based on company growth.

Why ECPR?

  • Compensation packages that surpass industry standards.
  • Generous paid time off and holidays.
  • Comprehensive benefits package including health, dental, and vision plans.
  • Profit-sharing through an employee incentive program.
  • ECPR's community engagement initiatives.
  • Summer Fridays.
  • Paid parking.
  • Onsite fitness center membership included.
  • Opportunities for professional development and mentorship from senior team members.
  • Celebration of individual and agency milestones.

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