Content Strategist

2 months ago

Austin, Texas, United States VML MAP Full time

Are you a strategic thinker? Do you have solid experience with content strategy, CRM and marketing automation? Can you see yourself defining world-class customer experiences and campaign architectures across the customer lifecycle for some of the world's leading brands?

If so, you might be the Content Strategist we're seeking

What will your day look like?

As a Content Strategist, you will be part of the Experience Team, working on projects for global clients, gaining a thorough insight into their businesses.

You will define customer journeys, trigger programs and experiences in all shapes and sizes with tasks that include:

  • Identifying gaps and opportunities throughout the customer journey and define how to fill/leverage them.
  • Defining cross-channel campaign architectures for both automated and calendar driven campaigns.
  • Planning of relevant content for always-on marketing.
  • Leveraging personalization technology to deliver relevant experiences throughout the customer lifecycle.
  • Working closely with creatives and UX designers to make your strategies come to life.
  • Working closely with our Data Scientists to define triggers and experimentation frameworks.
  • Providing ongoing optimization recommendations by leveraging consumer insights.

Who are you going to work with?

You will join a tight-knit team where Content Strategists work side-by-side with creatives, UX Designers, Project Managers, Data Scientists and Developers. You will get plenty of opportunity to apply your expertise and experience while further developing your professional skillset.

The working climate is geared towards letting great minds produce brilliant work.

What do you bring to the table?

The ideal candidate will be versed in CRM, loyalty, marketing automation, and omni-channel strategy. You can work on both a strategic and tactical level based on client needs, and always focus on how to deliver the best solutions. In short, you are ambitious with your strategic thinking and realistic in your approach to execution.

In addition, you will ideally have:

  • 3+ years of CRM/email marketing/marketing automation experience through a content strategy lens from an agency or client-side
  • Experience with marketing automation platforms such as Adobe Marketing Cloud, Salesforce Marketing Cloud, Braze or HubSpot (or similar)
  • A relevant degree from university, advertising school or similar
  • Excellent writing and communication skills

This is a temporary maternity cover position

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.


At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

For more information, please visit our website, and follow us on our social channels via Instagram and LinkedIn.

When you click "Submit Application" your information is sent to VML MAP. To learn more about how we process your personal data when you apply for a role with us, how you can update your information, or have your information removed, please read our Privacy Policy. California residents should read our California Recruitment Privacy Notice.

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