Manager of Marketing Performance Strategies

2 weeks ago

New York, New York, United States Direct Agents Full time

ABOUT US

Direct Agents is a dynamic, independent marketing consultancy that thrives at the crossroads of technology and human creativity.

OUR CLIENTS

We have partnered with esteemed brands such as Marvel, Wacoal, Belkin, NBA, CW, RBC, Bazooka Brands, and many others.

WHAT MAKES US UNIQUE

We prioritize rapid professional development, offering a fast-tracked learning environment that accelerates individual growth.

As a certified Minority Owned business by the National Supplier Diversity Council, we take pride in our diverse workforce, with 48% BIPOC representation and 60% female representation across our teams.

WHY JOIN DIRECT AGENTS

We believe that your success is directly tied to your efforts. We eliminate unnecessary politics and empower you to make a significant impact on your career trajectory. Here are some opportunities you can expect:

  • Access to Innovative Practices: Stay ahead in the industry with cutting-edge strategies across major platforms like Google AI search, Meta, TikTok, and Amazon.
  • Top-Notch Technology: Utilize leading tools such as Segment, mParticle, PowerBI, Tableau, Microsoft Azure, Google Big Query, Python, Google Workspace, Slack, ClickUp, and Zoom to excel in your role.
  • Creative Solutions: Engage in exciting growth areas like Marketing Mix Modeling, Connected TV, Social Commerce, Retail Media, and other emerging technologies.
  • AI-Driven Future: Enhance your career with access to AI research and best practices for data analysis and efficiency.
  • Personalized Career Growth: Receive tailored support for your professional journey, including direct access to executive leaders.
  • Continuous Learning: Participate in various training programs and conferences focused on technical skills, professional development, leadership, and management.
  • Strategic Insight: Contribute to discussions that shape our agency's approach to challenges and opportunities.
  • Inclusive Marketing: Participate in initiatives that highlight your expertise through content creation and social media.
  • Industry Recognition: Leverage our support to pursue speaking engagements and award submissions in leading industry publications.

YOUR IMPACT

Campaign Leader:

  • Take the lead in developing successful campaign narratives. You will oversee campaign reporting, monitoring, and strategic optimizations for key accounts, driving campaigns that surpass expectations.
Creative Innovator:
  • Channel your creativity into producing engaging materials and technical setups that are crucial for successful campaign launches.
Budget Manager & Growth Advocate:
  • Oversee budget tracking and KPI management daily, ensuring campaigns are optimized for maximum growth.
Industry Expert:
  • Become a knowledgeable resource in email, non-email, and compliance protocols, guiding both our team and clients.
Client Relations Specialist:
  • Build and maintain strong client relationships, overseeing accounts with increasing autonomy and becoming a trusted partner.
Deliverables Coordinator:
  • Embrace a commitment to excellence in every interaction and deliverable, both internally and externally.
Portfolio Collaborator:
  • Support our team's portfolio by onboarding additional accounts and collaborating with client services to enhance processes.
Strategic Planner:
  • Immerse yourself in clients' business objectives, crafting media strategies that drive significant growth.
Relationship Builder:
  • Engage in meaningful discussions with partners at meetings and conferences, nurturing connections that enhance account health.

YOUR QUALIFICATIONS

Digital Marketing Experience:

  • 2 - 3 years of experience in digital marketing, either in-house or within an agency.
Communication Skills:
  • Exceptional ability to engage with internal teams and external partners, fostering productive relationships.
Business Understanding:
  • A solid grasp of business dynamics to create media strategies that align with organizational goals.
Entrepreneurial Spirit:
  • A proactive approach to work, demonstrated by a history of taking initiative and driving projects to completion.
Attention to Detail:
  • Strong organizational skills and meticulous attention to detail in all tasks.
Excel Proficiency:
  • High proficiency in Microsoft Excel for data analysis and insight generation.

OUR CULTURE

We are proud to be recognized as a 6-time winner of Crain's Best Places to Work and a finalist for Most Dedicated to Employee Growth in Digiday's Work Life Awards. We foster a culture of respect and inclusivity, valuing diversity in all forms.

Direct Agents is an equal opportunity employer committed to diversity and inclusion in the workplace.

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