Manager of Content Marketing Strategies

2 weeks ago

New York, New York, United States Butterfly Network Full time
Job Overview

Company Overview

Butterfly Network is a pioneering digital health organization founded with the vision of making medical imaging universally accessible. Our flagship product, the Butterfly iQ, is the first handheld ultrasound device that utilizes advanced semiconductor technology. We are committed to enhancing healthcare delivery by ensuring that high-quality ultrasound technology is available to everyone, particularly to the 4.7 billion individuals globally who currently lack access.

Since our inception, we have consistently pushed the boundaries of innovation, launching successive generations of our ultrasound technology, including the Butterfly iQ+ and the iQ3, each offering superior performance and capabilities. Our groundbreaking solutions have garnered recognition from esteemed platforms such as TIME, Fast Company, and CNBC, affirming our impact in the healthcare sector.

Joining our team means becoming part of a transformative journey aimed at reshaping healthcare through technology, with the potential to positively influence millions of lives.

Position Summary

We are in search of a skilled and innovative Associate Manager, Content Marketing to enhance our marketing efforts. This role is pivotal in crafting and executing a comprehensive content strategy that resonates with our audience at various engagement levels, from awareness to retention. You will lead the production of a wide array of content types, including articles, videos, and social media posts, ensuring that all materials are of the highest quality and relevance.

In collaboration with both internal teams and external partners, you will spearhead integrated marketing campaigns, manage our social media presence, and evaluate the success of our content initiatives. If you possess a blend of creativity and strategic thinking, and are eager to contribute to our mission, we encourage you to consider this opportunity.

Key Responsibilities
  • Content Strategy Development: Formulate and implement a content strategy that aligns with organizational goals and effectively engages our target demographics.
  • Content Creation: Oversee the production of compelling content, ensuring it meets our standards for quality and relevance.
  • Collaboration: Work closely with various internal teams to ensure that all content aligns with strategic objectives and adheres to brand guidelines.
  • Social Media Management: Create and manage engaging content for social media platforms, ensuring alignment with company goals.
  • Performance Measurement: Analyze and report on the effectiveness of content marketing efforts, making adjustments as necessary to optimize results.
Qualifications
  • Minimum of 3 years of experience in brand marketing or content marketing.
  • Strong collaborative skills and the ability to engage with cross-functional teams.
  • Proactive approach with a positive attitude towards challenges.

If you are a motivated individual with a passion for content marketing and a desire to make a significant impact in the healthcare sector, we would be excited to learn more about you.

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